Hard Seltzer - Botswana

The Hard Seltzer market in Botswana is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In recent years, there has been a shift in customer preferences towards healthier and low-calorie alcoholic beverages. This trend is driven by a growing awareness of the importance of maintaining a balanced lifestyle and making healthier choices. Consumers in Botswana are increasingly seeking out alcoholic beverages that are refreshing, light, and have a lower alcohol content. Hard Seltzers, with their low calorie and sugar content, have gained popularity among health-conscious consumers in the country.

Trends in the market: The Hard Seltzer market in Botswana is witnessing a surge in demand due to several key trends. Firstly, there is a growing preference for flavored alcoholic beverages, and Hard Seltzers offer a wide range of fruit flavors that appeal to consumers. Additionally, the convenience factor of ready-to-drink beverages is driving the popularity of Hard Seltzers. These beverages are portable, easy to consume, and require no additional mixing or preparation.

Local special circumstances: Botswana's warm climate and outdoor lifestyle contribute to the increasing popularity of Hard Seltzers. The refreshing and light nature of these beverages makes them a perfect choice for consumers looking to quench their thirst and enjoy a drink in the hot weather. Furthermore, the rise of social media and influencer culture has played a significant role in popularizing Hard Seltzers among the younger generation in Botswana. Influencers often showcase these beverages as trendy and fashionable, leading to increased consumer interest and adoption.

Underlying macroeconomic factors: The growing economy and rising disposable incomes in Botswana have contributed to the development of the Hard Seltzer market. As consumers have more purchasing power, they are willing to try new and innovative products, including Hard Seltzers. Additionally, the increasing urbanization and westernization of Botswana's society have led to a greater exposure to international trends and influences. This exposure has created a demand for global products like Hard Seltzers, which are seen as modern and trendy. In conclusion, the Hard Seltzer market in Botswana is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for healthier and low-calorie alcoholic beverages, the popularity of flavored and ready-to-drink options, Botswana's warm climate and outdoor lifestyle, and the country's growing economy and rising disposable incomes are all contributing to the success of the Hard Seltzer market in Botswana.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.