Beer - Botswana

The Beer market in Botswana has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Botswana has a young and growing population, with a significant portion of the population falling within the legal drinking age. This demographic trend has contributed to an increasing demand for beer in the country. Additionally, Botswana has a vibrant nightlife and social scene, where beer is often the beverage of choice for socializing and celebrations.

Trends in the market: One noticeable trend in the beer market in Botswana is the growing popularity of craft beer. Craft breweries have emerged in the country, offering a wide range of unique and high-quality beers that cater to the preferences of beer enthusiasts. This trend mirrors the global craft beer movement, where consumers are increasingly seeking out artisanal and locally-produced beverages. Another trend in the market is the rising demand for low-alcohol and non-alcoholic beers. Health-conscious consumers are looking for alternatives to traditional beer that have lower alcohol content or no alcohol at all. This trend is driven by a desire for healthier lifestyle choices and a growing awareness of the negative effects of excessive alcohol consumption.

Local special circumstances: Botswana has a strong beer culture, with beer being an integral part of social gatherings and traditional ceremonies. This cultural affinity for beer creates a favorable environment for the growth of the beer market in the country. Additionally, the government of Botswana has implemented policies to support the local brewing industry, including tax incentives and regulations that promote local production and consumption of beer.

Underlying macroeconomic factors: The economic growth and stability in Botswana have contributed to the growth of the beer market. As the economy continues to expand, disposable incomes are increasing, allowing consumers to spend more on discretionary items such as beer. Furthermore, the tourism industry in Botswana is thriving, attracting both domestic and international tourists who contribute to the demand for beer. In conclusion, the Beer market in Botswana is developing due to changing customer preferences, emerging trends, and local special circumstances. The growing popularity of craft beer and the demand for low-alcohol and non-alcoholic beers are driving the market growth. Additionally, the cultural affinity for beer and the supportive government policies contribute to the favorable market conditions. The economic growth and stability in Botswana, along with the thriving tourism industry, further fuel the demand for beer in the country.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.