Alcoholic Drinks - Benelux | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$13.2bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$18.4bn in 2024.
Revenue, combined amounts to US$31.6bn in 2024.
The revenue, at home is expected to grow annually by 0.84% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$438.30 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 1.8bn L by 2024.
Volume, out-of-home is expected to amount to 844.1m L in 2024.
Volume, combined is expected to amount to 2.7bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -1.8% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 61.24L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Benelux is experiencing significant growth and development. Customer preferences in the Alcoholic Drinks market in Benelux are shifting towards premium and craft products. Consumers are becoming more discerning in their choices and are willing to pay a premium for high-quality and unique beverages. This trend is driven by a desire for authenticity and a desire to support local and independent producers. Trends in the market include the rise of craft breweries and distilleries. These small-scale producers are gaining popularity as consumers seek out unique and artisanal products. Craft beers and spirits offer a wide range of flavors and styles, appealing to a diverse group of consumers. In addition, the popularity of gin is also on the rise. Gin bars and festivals are becoming increasingly popular, catering to a growing demand for this spirit. Local special circumstances in Benelux also contribute to the development of the Alcoholic Drinks market. Belgium, for example, is known for its strong beer culture and has a long history of brewing. This tradition has created a strong foundation for the craft beer movement, with many breweries drawing inspiration from traditional Belgian brewing techniques. In the Netherlands, there is a growing focus on sustainability and organic products. This has led to an increase in the production and consumption of organic wines and beers. Underlying macroeconomic factors also play a role in the development of the Alcoholic Drinks market in Benelux. The region has a strong economy, with high levels of disposable income. This allows consumers to indulge in premium and craft products. In addition, the region's proximity to other European countries allows for easy access to a wide range of international beverages. This exposure to different cultures and tastes has influenced consumer preferences and contributed to the growth of the market. Overall, the Alcoholic Drinks market in Benelux is experiencing growth and development due to changing customer preferences, the rise of craft producers, local special circumstances, and favorable macroeconomic factors. As consumers become more discerning and adventurous in their choices, the market is expected to continue to expand and diversify.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.