Beer - Moldova | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$197.8m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$41.2m in 2024.
Revenue, combined amounts to US$238.9m in 2024.
The revenue, at home is expected to grow annually by 1.57% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$59.39 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 76.3m L by 2024.
Volume, out-of-home is expected to amount to 13.0m L in 2024.
Volume, combined is expected to amount to 89.4m L in 2024.
The Beer market is expected to show a volume growth, at home of -4.3% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 22.92L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Moldova has seen significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Moldova, customer preferences for beer have been shifting towards craft and specialty beers. Consumers are increasingly seeking unique and flavorful options, moving away from mass-produced and mainstream brands. This trend is in line with global preferences, as craft beer continues to gain popularity worldwide. Additionally, there is a growing demand for low-alcohol and non-alcoholic beer options, as health-conscious consumers seek alternatives to traditional beers.

Trends in the market: One of the key trends in the Moldovan beer market is the rise of microbreweries. These small-scale breweries have gained traction among consumers who appreciate the craftsmanship and quality of their products. Microbreweries often produce a wide range of beer styles, catering to diverse tastes and preferences. This trend aligns with the global craft beer movement, where consumers value authenticity and local production. Another trend in the Moldovan beer market is the increasing popularity of beer festivals and events. These events provide a platform for breweries to showcase their products and engage with consumers. Beer festivals not only promote the consumption of beer but also contribute to the overall beer culture in the country. This trend reflects the growing interest in beer as a social and cultural experience, rather than just a beverage.

Local special circumstances: Moldova has a rich brewing tradition, with beer being an integral part of the country's culture. The local beer industry benefits from this heritage and the pride associated with traditional brewing methods. Moldovan breweries often emphasize their use of locally sourced ingredients and traditional recipes, appealing to consumers who value authenticity and local production. This local special circumstance sets the Moldovan beer market apart from other markets, where international brands dominate.

Underlying macroeconomic factors: The beer market in Moldova is also influenced by underlying macroeconomic factors. Economic growth and rising disposable incomes have contributed to increased consumer spending on beer. As the economy continues to develop, more consumers have the financial means to afford premium and craft beers. Additionally, tourism plays a role in boosting the beer market, as visitors to Moldova often seek out local beer experiences and contribute to the overall demand. In conclusion, the Beer market in Moldova is experiencing growth and evolution driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards craft and specialty beers, the rise of microbreweries, the popularity of beer festivals, the emphasis on local brewing traditions, and the impact of economic growth and tourism all contribute to the development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.