Beer - Moldova

The Beer market in Moldova has seen significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Moldova, customer preferences for beer have been shifting towards craft and specialty beers. Consumers are increasingly seeking unique and flavorful options, moving away from mass-produced and mainstream brands. This trend is in line with global preferences, as craft beer continues to gain popularity worldwide. Additionally, there is a growing demand for low-alcohol and non-alcoholic beer options, as health-conscious consumers seek alternatives to traditional beers.

Trends in the market: One of the key trends in the Moldovan beer market is the rise of microbreweries. These small-scale breweries have gained traction among consumers who appreciate the craftsmanship and quality of their products. Microbreweries often produce a wide range of beer styles, catering to diverse tastes and preferences. This trend aligns with the global craft beer movement, where consumers value authenticity and local production. Another trend in the Moldovan beer market is the increasing popularity of beer festivals and events. These events provide a platform for breweries to showcase their products and engage with consumers. Beer festivals not only promote the consumption of beer but also contribute to the overall beer culture in the country. This trend reflects the growing interest in beer as a social and cultural experience, rather than just a beverage.

Local special circumstances: Moldova has a rich brewing tradition, with beer being an integral part of the country's culture. The local beer industry benefits from this heritage and the pride associated with traditional brewing methods. Moldovan breweries often emphasize their use of locally sourced ingredients and traditional recipes, appealing to consumers who value authenticity and local production. This local special circumstance sets the Moldovan beer market apart from other markets, where international brands dominate.

Underlying macroeconomic factors: The beer market in Moldova is also influenced by underlying macroeconomic factors. Economic growth and rising disposable incomes have contributed to increased consumer spending on beer. As the economy continues to develop, more consumers have the financial means to afford premium and craft beers. Additionally, tourism plays a role in boosting the beer market, as visitors to Moldova often seek out local beer experiences and contribute to the overall demand. In conclusion, the Beer market in Moldova is experiencing growth and evolution driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards craft and specialty beers, the rise of microbreweries, the popularity of beer festivals, the emphasis on local brewing traditions, and the impact of economic growth and tourism all contribute to the development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.