Hard Seltzer - Moldova

The Hard Seltzer market in Moldova has been experiencing significant growth in recent years.

Customer preferences: Customers in Moldova have shown a growing preference for low-alcohol and healthier beverage options. This trend is in line with global consumer preferences, as people are becoming more health-conscious and seeking alternatives to traditional alcoholic beverages. Hard Seltzers, with their low calorie and low sugar content, have gained popularity among consumers who are looking for a refreshing and lighter drink option.

Trends in the market: One of the key trends in the Hard Seltzer market in Moldova is the increasing number of local and international brands entering the market. This competition has led to a wider variety of flavors and options for consumers to choose from. Additionally, there has been a shift towards premiumization in the market, with brands introducing higher-end offerings to cater to a more discerning consumer base. Another trend in the market is the growing popularity of ready-to-drink (RTD) beverages. Hard Seltzers fall into this category, as they are pre-mixed and ready to consume. This convenience factor has contributed to the rising demand for Hard Seltzers among busy consumers who are looking for on-the-go options.

Local special circumstances: Moldova is a country with a strong wine culture, and this has influenced the development of the Hard Seltzer market. Wine producers in Moldova have recognized the potential of the Hard Seltzer trend and have started to diversify their product offerings. Some wineries have even started producing their own Hard Seltzers, incorporating local flavors and ingredients to appeal to the domestic market. This local touch has resonated well with consumers, who appreciate the unique and authentic flavors.

Underlying macroeconomic factors: The growing Hard Seltzer market in Moldova can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income levels. As a result, consumers have more purchasing power and are willing to spend on premium and innovative beverage options like Hard Seltzers. Additionally, the younger population in Moldova, who are more open to trying new and trendy products, has also contributed to the growth of the market. In conclusion, the Hard Seltzer market in Moldova is thriving due to customer preferences for healthier and low-alcohol options, the introduction of new flavors and premium offerings, the convenience of ready-to-drink beverages, the influence of the local wine culture, and favorable macroeconomic factors. This market is expected to continue growing as more brands enter the market and consumers continue to seek innovative and refreshing beverage options.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.