Spirits - Moldova | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$221.2m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$13.2m in 2024.
Revenue, combined amounts to US$234.4m in 2024.
The revenue, at home is expected to grow annually by 1.92% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$146bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$66.44 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 15.9m L by 2024.
Volume, out-of-home is expected to amount to 777.1k L in 2024.
Volume, combined is expected to amount to 16.6m L in 2024.
The Spirits market is expected to show a volume growth, at home of -3.7% in 2025.0.
The average volume per person, at home in the Spirits market is expected to amount to 4.77L in 2024.

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Whisky, such as Jack Daniel's Tenessee Whiskey
Vodka, such as Absolut Vodka
Rum, such as Bacardi Rum
Gin, such as Ginebra San Miguel
Brandy, such as Ararat Brandy

Wine, such as Red Wine
Beer, such as Budweiser
Non-Alcoholic Spirits, such as Tanqueray 0.0

The Spirits market in Moldova has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Moldova, there is a growing preference for premium and craft spirits among consumers. This trend can be attributed to the increasing disposable income and changing lifestyles of the population. Consumers are becoming more discerning and are willing to pay a premium for high-quality spirits that offer unique flavors and experiences. Additionally, there is a rising interest in locally produced spirits, as consumers seek to support domestic brands and explore the rich heritage and traditions of Moldova.

Trends in the market: One of the key trends in the Spirits market in Moldova is the growing popularity of artisanal and craft spirits. This trend reflects a shift towards smaller, independent producers who focus on quality and craftsmanship. Craft spirits are often seen as more authentic and offer a wider range of flavors and styles compared to mass-produced brands. This trend is also influenced by the global movement towards supporting local businesses and sustainable practices. As a result, we can expect to see more artisanal distilleries and microbreweries emerging in Moldova, catering to the demand for unique and high-quality spirits. Another trend in the market is the increasing demand for premium spirits, such as aged whiskies, high-end vodkas, and luxury liqueurs. This trend is driven by the growing affluence of the population and the desire to indulge in luxury products. Premium spirits are often associated with prestige and exclusivity, and consumers are willing to pay a premium for these products. As a result, we can expect to see more premium spirits brands entering the Moldovan market, offering a wide range of luxury options to cater to the discerning consumer.

Local special circumstances: Moldova has a long history of winemaking, and this heritage has influenced the Spirits market in the country. Many spirits in Moldova are made from locally grown grapes and are produced using traditional methods. This gives them a unique flavor profile and sets them apart from spirits produced in other regions. The local special circumstances, such as the abundance of vineyards and the expertise in winemaking, contribute to the development of the Spirits market in Moldova.

Underlying macroeconomic factors: The economic growth and stability of Moldova play a significant role in the development of the Spirits market. As the economy continues to grow, the purchasing power of consumers increases, allowing them to spend more on discretionary items such as spirits. Additionally, the government's efforts to promote tourism and attract foreign investment have also contributed to the growth of the Spirits market. The influx of tourists and expatriates has created a demand for international spirits and has encouraged the development of bars, restaurants, and hotels that offer a wide selection of spirits. In conclusion, the Spirits market in Moldova is experiencing growth due to changing customer preferences towards premium and craft spirits, emerging trends in the market, local special circumstances such as the winemaking heritage, and underlying macroeconomic factors such as economic growth and government initiatives. This presents opportunities for both domestic and international spirits brands to cater to the evolving needs and preferences of Moldovan consumers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others.