Cider, Perry & Rice Wine - Moldova

The Cider, Perry & Rice Wine market in Moldova has been experiencing significant growth in recent years.

Customer preferences: Moldova has a long history of cider and perry production, with traditional recipes and techniques passed down through generations. This has created a strong demand for locally produced ciders and perry among consumers who appreciate the authentic taste and craftsmanship. Additionally, there is a growing trend among younger consumers for alternative alcoholic beverages, such as cider and perry, which are perceived as healthier and more refreshing options compared to beer or spirits.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Moldova is the increasing popularity of craft and artisanal products. Consumers are seeking unique and high-quality beverages that offer a different taste experience. This has led to the emergence of small-scale cider and perry producers who focus on using local fruits and traditional production methods. These products are often marketed as premium offerings and command higher prices compared to mass-produced alternatives. Another trend in the market is the expansion of distribution channels. While traditional retail outlets, such as supermarkets and liquor stores, remain important, there has been a growing presence of specialty stores and online platforms that cater specifically to the cider and perry market. This allows consumers to access a wider range of products and discover new brands and flavors.

Local special circumstances: Moldova has a favorable climate and fertile soil, which makes it an ideal location for fruit cultivation. The country is known for its abundant apple orchards, which provide a reliable source of raw materials for cider production. Additionally, Moldova has a strong tradition of winemaking, which has contributed to the expertise and infrastructure necessary for cider and perry production.

Underlying macroeconomic factors: Moldova has been experiencing steady economic growth in recent years, which has led to an increase in disposable incomes and consumer spending. This has created a favorable environment for the growth of the Cider, Perry & Rice Wine market, as consumers have more discretionary income to spend on premium and niche products. Furthermore, the government has been actively promoting the development of the agricultural sector, including fruit production. This has resulted in increased investment in orchards and improved farming practices, which has led to higher yields and better quality fruits. These factors have contributed to the growth of the Cider, Perry & Rice Wine market in Moldova, as producers have access to a reliable and high-quality supply of raw materials. In conclusion, the Cider, Perry & Rice Wine market in Moldova is experiencing growth due to customer preferences for authentic and high-quality products, the emergence of craft and artisanal offerings, the expansion of distribution channels, favorable local circumstances such as climate and expertise, and underlying macroeconomic factors such as economic growth and government support for the agricultural sector.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.