Soccer Ticket Sales - Eastern Europe

Eastern Europe

Highlights

Revenue in the Soccer Ticket Sales market is projected to reach US$134.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.97%, resulting in a projected market volume of US$198.00m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Ticket Sales market is projected to amount to US$28.69 in 2024.
In the Soccer Ticket Sales market, the number of users is expected to amount to 6.2m users by 2029.
User penetration in the Soccer Ticket Sales market will be at 2.0% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Ticket Sales Market in Eastern Europe has seen a moderate growth rate, affected by factors such as reduced disposable income and lack of major sporting events. However, increasing digitalization and a growing interest in soccer have contributed to its overall growth within the Sports Market.

Customer preferences: Soccer fans in Eastern Europe have shown an increasing preference for purchasing tickets online rather than through physical outlets, as the convenience and speed of online transactions align with the fast-paced lifestyle of modern society. This trend reflects the growing integration of technology into daily life and the overall shift towards digitization. Additionally, with the rise of e-platforms and social media, there is a notable increase in fan engagement and interaction, highlighting the importance of online presence for sports organizations. This cultural shift towards digital platforms is likely to continue impacting soccer ticket sales, with a growing reliance on technology for convenience and accessibility.

Trends in the market: In Eastern Europe, the Soccer Ticket Sales Market is experiencing a shift towards digital sales channels, with mobile ticketing becoming increasingly popular among consumers. This trend is expected to continue in the coming years, driven by the convenience and accessibility of mobile technology. Additionally, the rising popularity of e-sports and online gaming is leading to a growth in demand for soccer tickets among younger generations, creating new opportunities for ticket sales in both the physical and digital realms. Industry stakeholders should take advantage of this trend by investing in digital ticketing platforms and leveraging social media and online advertising to reach younger audiences.

Local special circumstances: In Eastern Europe, soccer holds a significant cultural and historical value, with the sport dating back centuries and being deeply ingrained in local traditions. This has resulted in a strong fan base and high levels of passion and enthusiasm for the sport, leading to consistently high ticket sales. Additionally, regulatory circumstances, such as the strict control of club ownership by national football associations, play a role in the market dynamics. In countries like Russia, where the government heavily invests in sports, this has led to a rise in soccer ticket sales and the development of modern stadiums. Furthermore, the regions geographical location, with several countries having borders with soccer-crazed nations like Germany and Poland, has also contributed to the popularity and strong sales of soccer tickets.

Underlying macroeconomic factors: Macroeconomic factors have a significant impact on the Soccer Ticket Sales Market in Eastern Europe. The regions economic growth and stability, as well as national policies and regulations, greatly influence consumer spending and investment in the sports industry. For instance, countries with a strong economy, such as Poland and the Czech Republic, have seen an increase in soccer ticket sales due to rising disposable income. On the other hand, countries facing economic challenges, like Ukraine, have lower ticket sales due to reduced consumer spending. Moreover, fiscal policies, such as tax incentives and subsidies, also play a role in shaping the demand for soccer tickets in the region.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.