American Football Media - Eastern Europe

Eastern Europe

Highlights

Revenue in the American Football Media market is projected to reach US$1.22m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.74%, resulting in a projected market volume of US$1.33m by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.32 in 2024.
In the American Football Media market, the number of users is expected to amount to 324.0k users by 2029.
User penetration in the American Football Media market will be at 0.1% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American football media market in Eastern Europe is experiencing minimal growth, influenced by factors like the slow adoption of digital technologies, limited health awareness, and lack of convenience in online sports services.

Customer preferences: The American Football Media Market within the Sports Market is experiencing a rise in demand for online streaming services for live games and events. This can be attributed to the growing preference for convenience, as well as the increasing popularity of cord-cutting in Eastern European and American households. Additionally, the younger demographic is also driving the adoption of digital media, with a strong preference for on-demand content and mobile viewing options. As a result, traditional broadcast networks are facing stiff competition, prompting them to adapt and evolve their strategies to cater to the changing consumer preferences in the market.

Trends in the market: In Eastern Europe and the American Football Media Market, there is a significant trend towards live streaming and on-demand content for American football games. This trend is driven by the increasing use of smartphones and other mobile devices, as well as a growing demand for convenience and access to content on-the-go. Additionally, social media platforms are becoming important channels for distributing and promoting American football media content, tapping into a younger and wider audience. Such developments are expected to have a profound impact on the traditional broadcasting model and revenue streams for media companies and team owners alike.

Local special circumstances: In Eastern Europe, the American Football media market is influenced by the regions strong interest in American sports and growing popularity of the sport among younger demographics. This has led to the emergence of dedicated platforms and channels, such as the American Football Network in Russia and the Hungarian Football Leagues TV coverage. Additionally, the lower production costs in the region have made it a popular destination for international media companies looking to cover major American football events, further fueling the growth of the market. In contrast, the American football media market in the United States is heavily regulated by major sports networks and leagues, limiting the presence of smaller, localized platforms.

Underlying macroeconomic factors: The American Football Media Market in both Eastern Europe and the United States is greatly influenced by macroeconomic factors such as consumer spending, advertising budgets, and overall economic stability. As in most markets, growth in the American Football Media Market is heavily reliant on consumer spending, which is influenced by factors such as disposable income levels, consumer confidence, and unemployment rates. Additionally, fiscal policies and tax rates can also impact market performance, as they can affect advertising budgets for companies and organizations involved in the American Football Market. Finally, global economic trends, such as fluctuations in currency exchange rates and trade policies, can also play a significant role in shaping the market for American football media in both regions.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.