Soccer Media - Eastern Europe

Eastern Europe

Highlights

Revenue in the Soccer Media market is projected to reach US$2.20bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.70%, resulting in a projected market volume of US$3.04bn by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$117.80 in 2024.
In the Soccer Media market, the number of users is expected to amount to 19.8m users by 2029.
User penetration in the Soccer Media market will be at 7.8% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In Eastern Europe, the Soccer Media market is experiencing subdued growth due to various factors such as slow adoption of digital technologies, limited health awareness among consumers, and traditional media dominance. Despite this, the convenience of online soccer services is driving some growth in the market.

Customer preferences: The Soccer Media Market within the Soccer Market of Eastern Europe has been greatly impacted by the rise of digital media platforms, with consumers increasingly seeking online sources for sports coverage and analysis. This trend is fueled by the widespread use of smartphones and internet access, which have made it easier for fans to stay connected to the sport. Additionally, there has been a growing interest in foreign and international teams, reflecting the integration and global reach of the sport. This has resulted in an expansion of soccer media coverage and the emergence of online communities and forums dedicated to discussing the sport. As a result, traditional forms of media, such as television and newspapers, are facing stiff competition from their digital counterparts in the soccer media market.

Trends in the market: In Eastern Europe, the Soccer Media Market is seeing a surge in streaming services such as DAZN and ESPN+, as consumers increasingly seek convenient and affordable ways to access live soccer matches. This trend is expected to continue as the regions sports media landscape becomes more digitalized. It also presents opportunities for industry stakeholders to expand their reach and engage with a wider audience. However, concerns over the impact on traditional broadcast networks and potential piracy issues should be carefully monitored and addressed.

Local special circumstances: In Eastern Europe, the Soccer Media Market boasts high viewership due to the regions strong tradition and passion for the sport. Moreover, the fragmented market is heavily influenced by regional leagues and national teams, resulting in a diverse and dynamic media landscape. Additionally, cultural factors, such as the intense local rivalries and fan culture, play a significant role in shaping the media consumption habits of soccer fans in this market. Furthermore, regulatory policies, such as exclusive broadcasting rights and regional content regulations, also greatly impact the competition and development of the market.

Underlying macroeconomic factors: The Soccer Media Market of the Soccer Market within the Sports Market is heavily influenced by macroeconomic factors such as the overall economic health of the Eastern European region, government policies and regulations, and global economic trends. For instance, strong economic growth, favorable government policies, and increasing investment in sports infrastructure have contributed to the growth of the market in countries like Poland, Hungary, and Romania. On the other hand, countries with weaker economic conditions and political instability, such as Ukraine and Belarus, have faced challenges in developing their soccer media market. Moreover, the recent trend of privatization of major soccer clubs and leagues in Eastern Europe has also impacted the market, with private investors driving growth through their financial backing and strategic decision-making.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.