Basketball - Eastern Europe | Statista Market Forecast

Revenue in the Basketball market is projected to reach US$31.59m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.37%, resulting in a projected market volume of US$54.11m by 2029.
In global comparison, most revenue will be generated United States (US$9.54bn in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to US$23.09 in 2024.
In the Basketball market, the number of users is expected to amount to 2.1m users by 2029.
User penetration in the Basketball market will be at 0.6% in 2024.

Definition:

The Basketball Market encompasses various facets of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of basketball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to basketball events worldwide, as well as the sale of tickets for live basketball games and various basketball-related merchandise.

Structure:

Basketball Media: This segment includes revenues from television and online streaming rights for basketball games, providing fans with access to live coverage and analysis.
Basketball Ticket Sales: This segment comprises revenues from the sale of tickets for basketball games held in arenas, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Basketball Merchandise: This segment encompasses revenues from the sale of various basketball-related products and merchandise, such as team jerseys, basketballs, apparel, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Basketball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Basketball Market include broadcasting networks, basketball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Basketball Market in Eastern Europe is currently experiencing minimal growth, with various factors such as increasing use of digital technologies and rising health consciousness among consumers impacting its growth rate. Despite this, the convenience of online services is boosting the market, along with the popularity of Basketball Media, Merchandise, and Ticket Sales.

Customer preferences: The growing popularity of basketball in Eastern Europe has led to a shift in consumer preferences towards advanced training methods and technology. Demand for wearables and fitness apps has increased as players seek to monitor and improve their performance. Additionally, the rise of online training programs and virtual coaching options highlight the desire for convenient and flexible training solutions. This trend is further driven by the younger demographic who are more technology-savvy and place a high value on incorporating technology into their training regimen.

Trends in the market: In Eastern Europe, the Basketball market is experiencing a surge in popularity, with more fans and a growing number of professional leagues. This trend is likely to continue, as the regions economy improves and more people have disposable income to invest in sports. Additionally, there is increasing interest from international sporting brands and investors, as they see the potential for growth in the market. This could lead to more opportunities for sponsorship deals and collaborations, further driving the growth of the Basketball market in Eastern Europe.

Local special circumstances: In Eastern Europe, the Basketball Market is heavily influenced by the regions rich basketball culture and history. This has led to a passionate and loyal fan base, as well as a strong pool of talented players. In addition, the relatively cheaper cost of living and lower salaries compared to other markets have attracted many international players, making it a competitive and diverse league. However, some countries in this region have different regulations and limitations for foreign players, which can impact team compositions and overall competitiveness. Additionally, the popularity of other sports such as soccer and hockey can create competition for viewership and sponsorship, requiring basketball teams to differentiate and adapt their marketing strategies accordingly.

Underlying macroeconomic factors: The Eastern European Basketball Market is heavily influenced by macroeconomic factors, such as economic growth and investment opportunities. Countries with a stable economic environment and strong fiscal policies are experiencing higher market growth compared to those with economic instability and inadequate funding for sports. Moreover, global economic trends, such as increased sports sponsorship and global sporting events, are also affecting the growth of the Basketball Market in Eastern Europe. Additionally, the changing demographics, with a growing number of youth interested in basketball, is contributing to the growth of this market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.