American Football - Eastern Europe

Revenue in the American Football market is projected to reach US$2.24m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.30%, resulting in a projected market volume of US$2.76m by 2029.
In global comparison, most revenue will be generated United States (US$25.84bn in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to US$7.88 in 2024.
In the American Football market, the number of users is expected to amount to 326.1k users by 2029.
User penetration in the American Football market will be at 0.1% in 2024.

Definition:

The Football market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of American football. It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to football matches worldwide. Additionally, it includes the sale of tickets for live football events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to football, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Football Media: Encompasses revenues from television and online streaming rights for football matches.
Football Ticket Sales: Comprises revenues from tickets sold for football matches held in stadiums, online ticketing platforms, and season ticket packages.
Football Merchandising: Includes revenues from the sale of official team merchandise, player merchandise, and general football-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket purchasers, merchandise sales volumes, and licensing fees. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Football market include broadcasting networks, sports teams, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The American Football market in Eastern Europe is experiencing minimal growth due to various factors. While there is a strong demand for American Football media, merchandise, and ticket sales, high prices and limited availability of resources hinder market expansion. Additionally, the relatively low popularity of the sport in the region also contributes to the slower growth rate. However, with increasing awareness and efforts to promote the sport, there is potential for future growth in the American Football market in Eastern Europe.

Customer preferences: The popularity of ultimate frisbee has been steadily growing in Eastern Europe, with an increasing number of tournaments and leagues being established. This trend may be attributed to the sports flexibility, inclusivity, and low-cost setup, making it appealing to a wide range of individuals. Additionally, the rise of ultimate frisbee may also be linked to the growing awareness and campaigns promoting environmental sustainability, as the sport requires minimal equipment and relies heavily on teamwork and fair play.

Trends in the market: In Eastern Europe, the American Football market is experiencing a surge in popularity and participation, driven by the increasing accessibility of the sport through social media and online streaming platforms. This trend is expected to continue as the younger generation shows a strong interest in the sport and its culture. Additionally, there is a growing trend towards the adoption of advanced technologies, such as virtual reality and data analytics, to enhance players performance and improve fan engagement. This presents lucrative opportunities for industry stakeholders to capitalize on and drive further growth in the American Football market within the sports industry. However, as the competition intensifies and consumer preferences evolve, it is crucial for stakeholders to stay innovative and proactive in meeting the diverse demands of the market.

Local special circumstances: In Eastern Europe, the American Football market is relatively new and is heavily influenced by the popularity of soccer and ice hockey. However, cultural influences such as the strong interest in physical fitness and strength competitions may drive interest in American Football. In the US, the American Football market dominates the Sports market, with the NFL generating billions of dollars in revenue annually. This is due to the long-standing cultural and social importance of the sport, and its deep-rooted ties to American identity and pride. Additionally, the highly competitive and regulated nature of American Football has led to the development of advanced training methods and technology, making the US market a leader in innovation within the sports industry.

Underlying macroeconomic factors: The American Football Market within the Sports Market is greatly impacted by macroeconomic factors, such as consumer spending, GDP growth, and fiscal policies. In Eastern Europe, where American football is a growing market, the overall economic health and stability of the countries greatly influence the demand for and growth of this sport. Similarly, in the United States, a strong economy with high consumer spending and favorable fiscal policies can lead to increased investment and growth in the American football market. Additionally, global economic trends, such as changing consumer preferences and technological advancements, can also impact the market by influencing the popularity and demand for American football.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

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