The Soccer Ticket Sales Market in Croatia is seeing minimal growth, influenced by factors such as introduction of advanced technologies, increasing consumer interest in the sport, and the convenience of online ticket sales. This has contributed to the overall growth rate of the Soccer Market within the Sports Market in the region.
Customer preferences:
The Soccer Ticket Sales Market in Croatia has experienced a shift in consumer preferences towards online ticket purchases. With the rise of digital platforms, more individuals are opting for the convenience and ease of purchasing tickets online. This trend is further accelerated by the increasing use of smartphones and online payment methods. Additionally, the younger demographic, who are avid fans of soccer, are more tech-savvy and prefer the efficiency of online ticket sales. This shift towards online ticket purchases reflects the evolving lifestyle of consumers who are seeking efficient and convenient solutions for their daily needs.
Trends in the market: In Croatia, the Soccer Ticket Sales Market has seen a rise in online sales platforms, with many teams offering digital options for purchasing tickets. This trend is significant as it allows for easier and more convenient access to tickets for fans. It also has the potential to increase revenue for clubs through targeted marketing and improved data analytics. Additionally, there is a growing interest in mobile ticketing, with fans embracing the use of mobile devices for access to games. This trend is expected to continue, driving innovation in digital ticketing technology and providing a seamless experience for fans.
Local special circumstances: In Croatia, the Soccer Ticket Sales Market thrives due to the nations passion for soccer and its impressive national team. The countrys tourism industry also plays a significant role in driving ticket sales, as international fans travel to Croatia to attend matches. Additionally, the lack of a professional basketball or American football league in Croatia has made soccer the dominant sport, resulting in a dedicated fan base and high demand for tickets. On the regulatory front, stringent laws against scalping have kept ticket prices relatively stable, making it an attractive market for both domestic and international fans.
Underlying macroeconomic factors: The Soccer Ticket Sales Market in Croatia is heavily influenced by macroeconomic factors such as the overall economic health of the country, government policies and regulations, and global economic trends. Positive economic growth and stable fiscal policies can lead to increased consumer spending and higher demand for tickets in the soccer market. Additionally, investment in sports infrastructure and facilities can also contribute to the growth of the Soccer Ticket Sales Market. On the other hand, economic downturns or political instability can negatively impact the market and result in lower ticket sales. Other external factors such as exchange rates and the overall cost of living can also affect the affordability of tickets for consumers. Thus, it is essential to consider all these macroeconomic factors in analyzing the performance of the Soccer Ticket Sales Market in Croatia.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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