The Soccer Media Market in Croatia is seeing minimal growth due to factors such as low adoption of digital technologies, relatively low health awareness among consumers, and limited convenience of online services. Despite this, the market is slowly developing thanks to dedicated sports enthusiasts and the increasing popularity of the sport in the country.
Customer preferences: In Croatia, there has been a notable shift in consumer preferences towards online streaming platforms for watching soccer matches. This trend is driven by the convenience and accessibility offered by these platforms, especially among the younger population. Furthermore, there has been an increase in the demand for interactive and customizable viewing experiences, as well as curated content tailored to specific fan bases. This reflects the evolving lifestyle factors of the modern consumer, who values personalized and immersive experiences in their media consumption.
Trends in the market: In Croatia, the Soccer Media Market is experiencing a shift towards online streaming and digital platforms for broadcasting soccer matches. This trend is driven by the increasing demand for convenience and accessibility among soccer fans. Additionally, there is a growing interest in virtual and augmented reality technologies, providing a more immersive viewing experience. These trends are expected to continue, bringing opportunities for industry stakeholders to expand their reach and engagement with fans through digital channels. However, traditional media outlets may face challenges in adapting to this shift, potentially impacting their revenue streams. As a result, strategic partnerships and investments in digital technologies are crucial for stakeholders to stay competitive in the evolving Soccer Media Market.
Local special circumstances: In Croatia, the Soccer Media Market is influenced by the countrys strong passion for soccer and its rich football history, leading to a highly engaged soccer fanbase. Additionally, the relatively small size of the country and its geographical location between Western and Eastern Europe creates a unique market for soccer media that caters to a diverse audience. Furthermore, regulations around broadcasting rights and advertising in the media industry also impact the dynamics of the Soccer Media Market in Croatia.
Underlying macroeconomic factors: The Soccer Media Market in Croatia is heavily influenced by the countrys overall macroeconomic factors, including economic stability, fiscal policies, and global economic trends. As a small country with a developing economy, Croatias soccer media market is susceptible to changes in foreign trade and investment. Government policies and regulations, as well as consumer spending habits, can significantly impact the demand for soccer media, affecting revenues and market growth. Furthermore, the countrys overall economic health and wellness play a crucial role in consumer purchasing power, ultimately affecting the performance of the soccer media market within the larger Sports market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
