The Basketball Media Market in Croatia has seen minimal growth due to factors such as limited audience and lower investment in media. However, with the increasing interest in basketball and growing digital media, it is expected to experience gradual growth.
Customer preferences: As access to international basketball tournaments has become increasingly available through live streaming and digital platforms, the demand for in-depth analysis and coverage of games has also risen. Consumers are now seeking more in-depth game analysis, player interviews, and behind-the-scenes footage to enhance their viewing experience. Additionally, the rise of social media and influencer marketing has led to a shift in how basketball media is consumed, with traditional sports media competing with independent content creators for audience attention. This trend is likely to continue as younger viewers gravitate towards more personalized and authentic content.
Trends in the market: In Croatia, the Basketball Media Market is experiencing a shift towards digital platforms, with an increasing number of fans turning to social media and online streaming services for game coverage and analysis. This trend is in line with similar developments in the global sports media market, as more viewers opt for convenient and on-demand access to content. This has significant implications for industry stakeholders, who must adapt and invest in digital strategies to engage and retain fans. However, traditional broadcasting still holds a strong presence in Croatias basketball market, with television networks and radio stations continuing to reach a wide audience. Going forward, a balanced approach to both traditional and digital media will be crucial in maximizing the potential of the basketball market in Croatia.
Local special circumstances: In Croatia, the Basketball Media Market has been influenced by the countrys deep love and passion for the sport of basketball. With a strong basketball culture and a long history of producing talented players, there is a high demand for coverage and media content surrounding the sport. Additionally, the relatively small size of the country and the tight-knit community of basketball fans have led to a concentrated market with a strong sense of loyalty amongst audiences. This has created a unique environment for media and broadcasting companies to thrive, offering tailored content and innovative platforms to engage with fans.
Underlying macroeconomic factors:
The development of the Basketball Media Market in Croatia is closely tied to macroeconomic factors such as the countrys overall economic performance, government policies, and global economic trends. A stable and growing economy can lead to an increase in consumer spending, which in turn boosts the demand for sports media, including basketball coverage. On the other hand, economic downturns can result in reduced advertising budgets and lower consumer spending, impacting the markets growth. Additionally, a favorable regulatory environment and investment in digital technologies can further stimulate the market by increasing access to sports media content. The popularity of basketball in Croatia and its status as a major sport in the country also contribute to the markets growth.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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