The American Football market in Croatia is experiencing minimal growth due to factors such as low awareness among consumers, limited media coverage, and availability of merchandise and tickets. However, with the growing popularity of the sport and increasing investment in digital technologies, the market is expected to see gradual growth in the coming years.
Customer preferences:
As American football gains popularity in Croatia, there has been a surge in demand for digital viewing options and interactive platforms. This preference reflects the cultural trend of technology integration in all aspects of life. Furthermore, as the younger generations become more health-conscious, there is a growing demand for sports technology and fitness wearable devices in the American football market. This trend is also linked to the rise in online training sessions and virtual coaching, reflecting the increasing reliance on digital solutions in the Sports market.
Trends in the market: In Croatia, the American Football Market is experiencing a rise in popularity with the emergence of professional leagues and increased media coverage. In the United States, the market is witnessing a surge in digital sports betting, with more states legalizing the practice. These trends indicate a shift towards digital consumption in the Sports market, as well as a growing interest in alternative options for staying engaged with athletic events. As stakeholders in the industry, it will be important to adapt to these trends and utilize digital platforms to reach a wider audience and enhance the fan experience. Furthermore, these developments in the American Football Market have the potential to create new revenue streams and drive the growth of the Sports market in Croatia and globally.
Local special circumstances: In Croatia, the popularity of American football has grown significantly in recent years, with the countrys national team achieving success in international tournaments. This growth can be attributed to the countrys strong sporting culture and the increasing availability of facilities and training programs. Additionally, the regulatory framework for sports in Croatia has been favorable, with government support and investment in the development of American football at the grassroots level. These unique local factors have contributed to the growing demand for American football in Croatia and have played a significant role in shaping the dynamics of the American Football Market within the Sports Market.
Underlying macroeconomic factors: In the Croatian market for American football, macroeconomic factors such as consumer spending, government funding and international trade regulations play a significant role. Countries with strong consumer spending on sports and entertainment are likely to see growth in the American football market, as it depends heavily on fan support. Government funding for sports infrastructure and programs also impacts market growth, as it directly affects the development of American football facilities and players in the country. In addition, any changes in trade regulations, such as tariffs or quotas, can affect the import and export of American football equipment and merchandise, influencing market performance.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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