The Soccer Merchandise Market in Croatia is seeing minimal growth, influenced by factors such as consumer preference for offline purchases and limited availability of unique merchandise options.
Customer preferences: Consumer demand for sustainable and eco-friendly soccer merchandise has been on the rise in Croatia. This trend is driven by a growing awareness of environmental issues and the desire for products with a smaller ecological footprint. As a result, there has been a shift towards using eco-friendly materials in the production of soccer merchandise, such as recycled polyester and organic cotton. This trend is expected to continue as more consumers prioritize sustainable options in their purchasing decisions. Additionally, there is an increasing demand for merchandise from local and independent soccer clubs, highlighting a desire for unique and authentic products that reflect the local culture and community. This trend is in line with the overall shift towards supporting local businesses and promoting Croatian identity.
Trends in the market: In Croatia, the Soccer Merchandise Market is experiencing a surge in online sales, with a growing number of consumers turning to e-commerce platforms to purchase jerseys, accessories and other fan gear. This trend is significant as it allows for a wider reach and convenience for customers, leading to increased profits for retailers. Additionally, there is a rising interest in sustainable and ethically-made merchandise, with more companies offering eco-friendly options to cater to the growing demand. This could have potential implications for industry stakeholders as they adapt to changing consumer preferences and work towards a more environmentally responsible approach in their product offerings.
Local special circumstances:
In Croatia, the Soccer Merchandise Market is heavily influenced by the countrys passionate soccer fan base and their cultural traditions. The popularity of local soccer teams and their success in tournaments drive the demand for merchandise, particularly jerseys and scarves. Additionally, a rising trend in eco-friendly and sustainable products in the region has shaped the market, with consumers seeking environmentally-friendly options for team merchandise. Regulations on counterfeit products and licensing agreements also play a significant role in shaping the market in Croatia. These factors contribute to the unique dynamics of the Soccer Merchandise Market in the country, setting it apart from other markets in the global Soccer Market within the Sports Market.
Underlying macroeconomic factors: The Soccer Merchandise Market in Croatia is heavily influenced by macroeconomic factors such as the countrys economic health and overall financial stability. The global economic outlook also plays a role in the performance of the market, as well as national fiscal policies and investment in the sports industry. Moreover, the popularity of soccer in Croatia and the countrys success in the sport also affect the demand for soccer merchandise. Factors such as consumer spending power, inflation rates, and economic growth all contribute to the markets performance and growth potential. Additionally, the increasing digitalization of the sports industry and the rise of e-commerce platforms also have a significant impact on the sales of soccer merchandise.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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