Soccer Merchandise - Chile

Chile

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$19.46m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.88%, resulting in a projected market volume of US$21.37m by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$12.81 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 1.7m users by 2029.
User penetration in the Soccer Merchandise market will be at 7.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Merchandise Market in Chile is seeing negligible growth, influenced by factors such as low consumer demand and limited availability of popular merchandise items. The market is struggling to keep pace with the rapidly evolving global soccer market, making it difficult for merchants to meet the expectations of consumers. As a result, the growth rate has been significantly impacted, with many businesses relying on online sales to sustain their presence within the Sports market.

Customer preferences: In Chile, there has been a growing trend towards sustainable and eco-friendly soccer merchandise, as the country continues to prioritize environmental conservation and sustainability. This has led to a surge in demand for products made from recycled materials, and a shift towards more ethical and socially responsible production methods. Additionally, there has been a rise in popularity for merchandise that promotes diversity and inclusivity, catering to a more diverse and socially conscious consumer base.

Trends in the market: In Chile, the Soccer Merchandise Market within the Sports Market is experiencing a surge in e-commerce, as more consumers turn to online shopping for their soccer merchandise needs. Additionally, there is a growing trend of customization, with consumers seeking unique and personalized merchandise. This trend is significant for industry stakeholders as it emphasizes the need for a strong online presence and the ability to offer customizable options. It also presents opportunities for partnerships with digital platforms and collaborations with influencers to reach a wider audience. These trends are expected to continue and evolve, shaping the future of the Soccer Merchandise Market in Chile.

Local special circumstances: In Chile, the Soccer Merchandise Market within the Sports Market has been growing steadily in recent years due to the countrys strong passion for soccer and its successful national team. However, the market is also impacted by the countrys unique geographical location, which presents challenges for logistics and supply chain management. Additionally, cultural norms in Chile place a strong emphasis on loyalty to local teams and players, which can influence purchasing decisions. Furthermore, government regulations on imported products also play a role in shaping the market landscape. These factors differentiate the Chilean Soccer Merchandise Market from others and impact its dynamics.

Underlying macroeconomic factors: The Soccer Merchandise Market within the Sports Market is heavily influenced by macroeconomic factors, including global economic trends, national economic health, fiscal policies, and other financial indicators. In countries with strong economic growth and stability, there is greater consumer spending power and demand for soccer merchandise. Additionally, favorable regulatory environments and investments in sports infrastructure can also drive the market by increasing accessibility and interest in soccer. However, regions with economic challenges, high inflation rates, or political instability may experience lower demand for merchandise. Moreover, the popularity of soccer and the Sports market as a whole can also be affected by economic fluctuations, as these can impact advertising and sponsorship revenue for teams and leagues.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.