American Football Media - Chile

Chile

Highlights

Revenue in the American Football Media market is projected to reach US$2.47m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.75%, resulting in a projected market volume of US$2.38m by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.39 in 2024.
In the American Football Media market, the number of users is expected to amount to 572.5k users by 2029.
User penetration in the American Football Media market will be at 2.9% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football media market in Chile has shown minimal growth in recent years, impacted by factors such as limited access to digital technologies and less interest in health awareness among consumers. However, the convenience of online sports services is expected to spur future growth.

Customer preferences: With the rising popularity of American football in Chile, there has been a noticeable increase in the consumption of American football media, especially among younger generations. This trend is being driven by the growing interest in American culture and its influence on Chilean society. Additionally, there has been a shift towards online streaming and social media platforms for accessing American football content. As a result, traditional broadcast networks and coverage are also evolving to include more online and social media components to capture a larger audience. This change in consumer behavior is indicative of a larger trend towards digital media consumption in the Sports market, influenced by cultural nuances and technology advancements.

Trends in the market: In Chile, there is a growing demand for American football due to the increasing popularity of the sport among young people and the establishment of multiple professional leagues. This has led to a surge in media coverage and broadcasting deals, making American football one of the fastest-growing sports in the country. In the United States, there has been a shift towards streaming services for live sports coverage, with major networks like ESPN and CBS offering online streaming options. This trend has also been seen in Chile, with local networks investing in online streaming platforms to cater to the growing interest in American football. Moreover, social media has become a major platform for American football media in both countries, with teams, players, and leagues utilizing platforms like Twitter and Instagram to engage with fans and promote the sport. This trend is expected to continue, providing opportunities for industry stakeholders to tap into a wider audience and generate additional revenue. However, it also poses challenges for traditional media companies, who must adapt to the changing landscape of sports media consumption.

Local special circumstances: In Chile, the American Football media market is heavily influenced by the popularity of soccer, the countrys national sport. This has resulted in a smaller American Football fan base and a limited number of media outlets dedicated to covering the sport. On the other hand, in the United States, American Football is deeply ingrained in the culture and has a massive following, leading to a highly saturated media market with numerous networks and platforms solely focused on the sport. These fundamental differences in cultural perception and consumer behavior significantly impact the dynamics of the American Football media market in each country. Additionally, strict regulations on advertising and broadcasting rights in the US differ significantly from Chile, posing unique challenges and opportunities for American Football media companies.

Underlying macroeconomic factors: The American football media market in Chile is heavily influenced by macroeconomic factors such as consumer spending, socioeconomic status, and government policies. As the economy in Chile continues to grow, there is an increase in disposable income, leading to higher consumer spending on entertainment options such as sports media. Additionally, government policies promoting international trade and investment have helped attract foreign companies to enter the market, further driving growth. Furthermore, the countrys relatively stable political climate and strong economic indicators have provided a favorable environment for the development of the American football media market. As a result, the market is expected to continue expanding in the coming years, driven by these favorable macroeconomic factors.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.