Baseball Media - Chile

Chile

Highlights

Revenue in the Baseball Media market is projected to reach US$1.65m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.24%, resulting in a projected market volume of US$1.55m by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$1.94 in 2024.
In the Baseball Media market, the number of users is expected to amount to 838.3k users by 2029.
User penetration in the Baseball Media market will be at 4.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Media market in Chile is currently facing a negligible decline in growth rate, attributed to various factors including decreasing interest in traditional sports media, limited resources for investing in digital technologies, and the emergence of alternative forms of entertainment. Despite this, increasing awareness of the value of online sports content and the convenience it offers could potentially drive growth in the near future.

Customer preferences: In Chile, there has been a noticeable increase in the consumption of online and streaming services for baseball games, as consumers look for convenient ways to access their favorite sports content. This trend has been boosted by the younger and tech-savvy population that values on-the-go and personalized viewing experiences. Additionally, with the growth of online streaming platforms, advertisers are increasingly turning to digital channels to reach and engage with the targeted baseball audience, as traditional television viewership declines.

Trends in the market: In Chile, the Baseball Media Market is experiencing a growth in digital streaming services, allowing fans to watch baseball games live from anywhere. This trend is in line with the global shift towards online sports streaming and offers convenience and accessibility to fans. In addition, social media platforms are being utilized by teams and players to engage with fans and increase fan loyalty. This trend also presents opportunities for advertising and sponsorship deals. However, the dominance of football in the Chilean Sports market presents a challenge for the growth of the Baseball Media Market. Stakeholders in the industry will need to strategize and innovate to attract a wider audience and improve the overall market share of baseball.

Local special circumstances: In Chile, the Baseball Media Market is heavily influenced by the countrys passionate love for the sport. Baseball has a long history and strong cultural presence in Chile, drawing in a dedicated fanbase. Additionally, the countrys geography, with its long coastline and mountains, has led to a unique distribution of teams and stadiums, creating a diverse and competitive atmosphere within the market. Government regulations also play a role, as Chile has strict regulations for sports broadcasting, leading to a limited number of media outlets covering baseball games. This unique combination of geographical, cultural, and regulatory factors greatly impacts the dynamics of the Baseball Media Market in Chile.

Underlying macroeconomic factors: The Baseball Media Market in Chile is heavily influenced by macroeconomic factors such as the countrys economic stability, consumer purchasing power, and investment in media infrastructure. As Chile continues to experience economic growth and stability, along with increased access to technology, the demand for high-quality baseball content and media coverage is expected to rise. Furthermore, government support for the development of sports and media, as well as investments in state-of-the-art facilities, are driving the growth of the Baseball Media Market in Chile. Additionally, the growing popularity of baseball in Chile and the region, as well as the expanding global reach of the sport, are also contributing to the markets growth.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.