Soccer Media - Chile

Chile

Highlights

Revenue in the Soccer Media market is projected to reach US$101.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.67%, resulting in a projected market volume of US$121.90m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$39.05 in 2024.
In the Soccer Media market, the number of users is expected to amount to 3.0m users by 2029.
User penetration in the Soccer Media market will be at 13.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Market in Chile has seen minimal growth, influenced by factors such as digital transformation and the growing demand for online services, due to increasing health consciousness among consumers. This has resulted in a modest rise in the Soccer Media Market within the larger Sports Market.

Customer preferences: As consumers in Chile become more connected and tech-savvy, there has been a noticeable increase in online streaming services for soccer matches and sports news. This trend has been accelerated by the rise of social media platforms, where fans can interact with players and teams in real-time, creating a more immersive and engaging experience. In addition, there has been a shift towards mobile consumption of soccer media, as more people access content on their smartphones while on-the-go. This has led to the emergence of mobile-specific content and advertising strategies targeted towards younger and technology-driven demographics.

Trends in the market: In Chile, the Soccer Media Market has seen a surge in digital platforms, as more consumers are turning to online streaming services to watch live matches and access exclusive content. This trend has been further accelerated by the COVID-19 pandemic, which has limited in-person attendance at games. Additionally, there has been a rise in social media use by soccer teams and players, providing fans with behind-the-scenes access and exclusive content. With this shift towards digital platforms, there is also potential for increased advertising and sponsorship opportunities for industry stakeholders. However, there may also be challenges in terms of piracy and ensuring fair distribution of revenue between traditional and digital media outlets. Overall, these trends reflect the evolving landscape of the Soccer Market within the larger Sports Market and call for adaptability and innovation from industry stakeholders.

Local special circumstances: In Chile, soccer is not just a sport, but a way of life. The country has a strong passion for the game, with a deep-rooted culture and history surrounding it. This love for soccer has also translated into a robust soccer media market, with a large audience and lucrative opportunities for media companies. Additionally, Chile has a unique geographical advantage, being the only South American country with access to both the Pacific Ocean and the Andes Mountains. This has allowed for the development of a diverse range of broadcasting and streaming services, catering to the countrys vast and varied terrain. Furthermore, regulatory policies promoting the growth of the digital economy have played a crucial role in the evolution of the soccer media market, creating a competitive and innovative landscape for media companies to thrive in.

Underlying macroeconomic factors: Economic factors such as the growing popularity of soccer and increasing media consumption habits globally are driving the growth of the Soccer Media Market. With the rise of online streaming platforms and social media, there has been a substantial increase in the access and availability of soccer content. This has led to a surge in the demand for media rights, advertising opportunities, and branded content collaborations in the soccer industry. Additionally, investments in digital infrastructure and advancements in technology have enabled fans to consume soccer media content anytime and anywhere, further stimulating market growth. Overall, the macroeconomic environment has been conducive for the growth of the Soccer Media Market, and it is expected to continue thriving as long as there is a sustained interest in the sport and its media content.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.