Cricket Media - Chile

Chile

Highlights

Revenue in the Cricket Media market is projected to reach US$296.20k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.91%, resulting in a projected market volume of US$325.60k by 2029.
In global comparison, most revenue will be generated India (US$1.16bn in 2024).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$2.71 in 2024.
In the Cricket Media market, the number of users is expected to amount to 116.3k users by 2029.
User penetration in the Cricket Media market will be at 0.6% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The cricket media market in Chile has been slowly declining, influenced by factors such as the rise of other sports and a decrease in interest among consumers. This has resulted in minimal growth in the cricket market within the overall Sports market. However, with the increasing use of digital technologies and growing health consciousness, there is potential for revitalization in the future.

Customer preferences: The Cricket Media Market in Chile is experiencing a notable shift in consumer preferences towards online streaming and digital platforms for accessing cricket content. This can be attributed to the cultural preference for convenience and the increasing use of technology among the younger population in Chile. Additionally, the rise of social media and the growing popularity of cricket among millennials is driving the demand for more interactive and engaging content, further fueling the growth of the digital cricket market in Chile. As a result, cricket media companies are investing in innovative digital solutions to cater to evolving consumer preferences and tap into this growing market.

Trends in the market: In Chile, the Cricket Media Market is experiencing a growth in digital services, such as live streaming of cricket matches and online publication of cricket news. This trend is in line with the global rise of digital media consumption and the increasing popularity of cricket in Chile. The industry stakeholders, including media companies and cricket organizations, are actively investing in this trend to capitalize on the growing demand for digital content. Furthermore, this trend allows for a wider reach and engagement with audiences, potentially leading to increased revenue streams for stakeholders. However, the shift towards digital platforms could also challenge traditional media outlets and distribution channels, creating potential implications for the future of the industry.

Local special circumstances: In Chile, the Cricket Media Market is relatively small compared to other countries, due to the sports lack of popularity and limited facilities. However, there is a growing interest in cricket, especially among the expat community. The regulations for media broadcasting rights in the Sports market are also not as developed as in other countries, making it challenging for cricket media providers to secure deals. Additionally, the influence of traditional sports, such as football and tennis, also poses competition for the cricket market.

Underlying macroeconomic factors: The Cricket Media Market in Chile is influenced by several macroeconomic factors, including the countrys overall economic health, government policies, and global economic trends. With a growing economy and a stable political environment, Chile presents a favorable market for the growth of the Cricket Market within the Sports Market. Additionally, increasing disposable incomes and a growing middle class in Chile have led to a rise in the demand for sports media, including cricket. Furthermore, Chile has been investing in its sports infrastructure, creating more opportunities for the growth of the Cricket Media Market. The countrys strong focus on digitalization and technological advancements has also contributed to the rise of the market, as it has made it easier for sports media to reach a wider audience in Chile. Overall, the favorable economic and regulatory environment in Chile has created a conducive market for the growth of the Cricket Media Market within the Sports Market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.