Basketball Media - Chile

Chile

Highlights

Revenue in the Basketball Media market is projected to reach US$5.51m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -6.07%, resulting in a projected market volume of US$4.03m by 2029.
In global comparison, most revenue will be generated United States (US$5.92bn in 2024).
The average revenue per user (ARPU) in the Basketball Media market is projected to amount to US$5.89 in 2024.
In the Basketball Media market, the number of users is expected to amount to 988.4k users by 2029.
User penetration in the Basketball Media market will be at 4.8% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Media Market in Chile has seen limited growth, due to factors such as low investment in digital technologies and lack of consumer interest in online services. Despite the growth rate being negligible, there is potential for expansion through increased advertising and partnerships with major sports channels.

Customer preferences: The rise of social media and streaming platforms has greatly impacted the way basketball is consumed in Chile. With the popularity of video content and live streaming, traditional television networks are facing competition for viewership. Moreover, the growing youth population is driving a shift towards online and mobile platforms for accessing basketball content. This trend is further accelerated by the increasing penetration of smartphones and internet usage among Chilean consumers. As a result, there is a growing demand for immersive and interactive digital experiences that cater to the preferences of younger audiences.

Trends in the market: In Chile, the Basketball Media Market within the Sports Market is experiencing a significant growth in online streaming services for basketball games. This trend is driven by the increasing demand for convenient and personalized viewing options. Additionally, there is a rise in social media platforms being used as a marketing tool by teams and league organizers to engage with fans and increase brand awareness. This trend is expected to continue as more viewers shift to digital platforms for their sports consumption. It also presents opportunities for stakeholders in the industry to monetize these digital trends through strategic partnerships and advertising opportunities.

Local special circumstances: In Chile, the Basketball Media Market thrives due to the countrys strong basketball culture and high interest in sports media. Additionally, the governments support for sports and investment in infrastructure has spurred the growth of the market. Chiles unique geographic location, with most of its population living in major cities, has also contributed to the high demand for basketball content. Furthermore, the countrys stable political environment and strong economy have created a favorable business environment for basketball media companies.

Underlying macroeconomic factors: The Basketball Media Market in Chile is heavily influenced by macroeconomic factors such as the overall economic health of the country and its fiscal policies. With a GDP growth rate of 5.8% in 2019, Chile has a strong and stable economy that provides a favorable environment for businesses to thrive. In addition, the country has implemented policies to attract foreign investment and promote competitiveness, which have contributed to the growth of the Sports market, including the Basketball Market. Moreover, the increasing popularity of basketball in Chile has created a strong demand for media coverage, leading to a significant surge in the Basketball Media Market. However, the market also faces challenges due to fluctuations in global economic trends, as well as shifting consumer spending patterns, which can impact the performance of the market. It is essential for businesses operating in this market to closely monitor these macroeconomic factors and adapt their strategies accordingly to stay competitive.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.