Market Insights Advertising & Media Sports Soccer

Soccer Merchandise - BRICS

BRICS

Revenue in the Soccer Merchandise market is projected to reach US$1.63bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 2.51%, resulting in a projected market volume of US$1.80bn by 2029.
In global comparison, most revenue will be generated in the United States (US$1,416.00m in 2025).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$6.64 in 2025.
In the Soccer Merchandise market, the number of users is expected to amount to 265.7m users by 2029.
User penetration in the Soccer Merchandise market will be at 7.4% in 2025.

Market

Region

Region comparison

Currency

Analyst Opinion

The Soccer Merchandise Market in BRICS nan is facing negligible growth due to factors such as fluctuating consumer interest in soccer, saturation of the market, and the absence of new product releases. This trend is impacting the overall growth rate of the Soccer Market in the Sports Market, hampering its potential for expansion.

Customer preferences: In recent years, there has been a noticeable rise in demand for environmentally-friendly and sustainable soccer merchandise, as consumers become more conscious of their impact on the environment. This shift is also influenced by cultural preferences for eco-friendly products and the increasing importance placed on corporate social responsibility. Additionally, we see a growing trend of customization in soccer merchandise, catering to individual preferences and allowing fans to feel more connected to their favorite teams and players. These preferences are reflected in the increasing availability of personalized and sustainable options for soccer fans.

Trends in the market: In the BRICS countries, the Soccer Merchandise Market is experiencing a surge in ecommerce sales, with more consumers turning to online platforms to purchase their favorite soccer team merchandise. In addition, there is a growing trend of collaborations between top soccer clubs and global fashion brands, leading to the launch of exclusive and high-end soccer merchandise collections. This trajectory towards digitalization and luxury branding is expected to continue, providing new opportunities for industry stakeholders such as manufacturers, retailers, and distributors. However, this shift may also pose challenges for smaller, traditional businesses in the market who may struggle to keep up with the changes.

Local special circumstances: In Brazil, the Soccer Merchandise market is heavily influenced by the countrys undying passion for soccer. The demand for merchandise is driven by the fervent support for local soccer teams and the large fan base for international clubs. Another unique factor is the countrys love for street soccer, which has led to the popularity of streetwear-inspired merchandise. Additionally, Brazils relaxed regulations on import and export of sporting goods have made it a hub for cheap and diverse merchandise options.

Underlying macroeconomic factors: The Soccer Merchandise Market in the Soccer Market within the Sports Market is greatly impacted by macroeconomic factors such as consumer spending power, economic stability, and government policies. Countries with a strong and stable economy, positive consumer sentiment, and supportive policies for the sports industry tend to have a higher demand for soccer merchandise. On the global level, the rising popularity of soccer and increasing disposable income of consumers in emerging economies are driving the growth of the market. However, unfavorable economic conditions and regulatory challenges in certain regions may hinder growth. Keep an eye out for government initiatives and economic developments that can significantly impact the demand for soccer merchandise in the market.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.