In the BRICS countries, the basketball ticket sales market has shown minimal growth due to factors like low interest in the sport and limited access to online ticket sales. Nonetheless, with the growing popularity of the sport worldwide, an increase in digital technology adoption and greater health awareness among consumers, we can expect a potential boost in the market in the near future.
Customer preferences: As the popularity of basketball continues to grow within the BRICS countries, there has been a noticeable increase in demand for digital ticket sales platforms. Consumers are looking for convenience and efficiency when purchasing tickets, leading to a rise in online ticket sales. Additionally, with the rise of social media and influencers, there has been a shift towards personalized ticket packages and exclusive access to games, catering to the desires of younger and more tech-savvy demographics. This trend is expected to continue as the digital landscape within the Sports market evolves.
Trends in the market: In the BRICS countries, the Basketball Ticket Sales Market of the Basketball Market within the Sports Market is experiencing a surge in online ticketing platforms, catering to the increasing demand for convenience and accessibility. This trend is significant as it allows for a wider reach of potential customers and eliminates the need for physical ticket sales outlets. Furthermore, this shift towards technology-driven purchasing has led to increased data collection and analysis, allowing industry stakeholders to better understand consumer behavior and tailor marketing strategies accordingly. This trend is likely to continue, with potential implications such as increased competition among ticketing platforms and a greater emphasis on data-driven marketing for the Basketball Market within the Sports Market industry.
Local special circumstances: In China, the emergence of e-commerce and digital platforms has greatly impacted the basketball ticket sales market. With a large population and rising disposable income, Chinese consumers are increasingly turning to online channels to purchase tickets for basketball games. Furthermore, the Chinese government has promoted sports as a means of national pride, leading to increased support for basketball and greater demand for tickets. This unique combination of factors has created a lucrative market for online ticket sales in China, setting it apart from other markets in the BRICS countries.
Underlying macroeconomic factors: The rising popularity of basketball as a sport in the BRICS countries, combined with favorable macroeconomic conditions, is a key driver of the growth in ticket sales for basketball games. With a growing middle class and increasing disposable incomes, more people are able to afford tickets to attend basketball games, leading to high demand and increased sales. Additionally, BRICS countries have been investing in sports infrastructure and hosting major sporting events, creating more opportunities for basketball ticket sales. This trend is expected to continue as the economies in these countries continue to grow and their populations show a strong interest in sports and entertainment.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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