The Soccer Media market in BRICS nations is currently experiencing slow growth due to factors such as changing media consumption patterns, lack of infrastructure investment, and increasing competition from other sports. However, with the rising popularity of soccer globally, the market is expected to pick up pace in the coming years.
Customer preferences: As the popularity of soccer continues to grow globally, so does the demand for integrative and interactive fan experiences. Social media platforms are being utilized by teams, players, and brands to engage with fans, build brand loyalty, and expand consumer reach. Additionally, advancements in virtual and augmented reality technologies have provided opportunities for immersive and personalized viewing experiences. Furthermore, the rise of eSports and the integration of competitive gaming into soccer events have diversified fan engagement, particularly among the younger generation. This trend is reflective of changing consumer preferences towards interactive, tech-driven experiences.
Trends in the market: In the BRICS countries, the Soccer Media Market is experiencing a surge in online streaming services, with more fans watching games on their mobile devices. In addition, social media platforms are increasingly being used to share and discuss soccer content, creating a more engaged and interactive community within the Sports Market. This trend is expected to continue as technology advancements make it easier to access and consume soccer media. Industry stakeholders will need to adapt their marketing and distribution strategies to effectively reach and engage with this rapidly growing online audience.
Local special circumstances: In Brazil, soccer is deeply ingrained in the culture and widely viewed as a source of national pride. This translates into a highly competitive media market, with multiple local and international sports networks vying for broadcasting rights. Additionally, government regulations aimed at promoting domestic production have led to the emergence of homegrown media companies and innovative streaming services tailored to the preferences of passionate Brazilian soccer fans. These factors contribute to a dynamic and constantly evolving media landscape in the Brazilian Soccer Market within the larger Sports Market.
Underlying macroeconomic factors: The Soccer Media Market within the Sports Market is greatly influenced by macroeconomic factors such as economic stability, political environment, and consumer spending patterns. With favorable economic conditions and rising disposable incomes, consumers are more likely to spend on entertainment and leisure activities like sports. Additionally, government policies that support the development of the sports industry and investments in sports infrastructure also contribute to the growth of the Soccer Media Market. Furthermore, global economic trends such as the increasing popularity of soccer as a global sport and the expansion of digital media platforms have created a favorable environment for the growth of the Soccer Media Market. These factors are expected to continue driving the growth of the market in BRICS countries in the coming years.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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