Baseball Media - BRICS

  • BRICS
  • Revenue in the Baseball Media market is projected to reach US$225.30m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of -0.26%, resulting in a projected market volume of US$223.00m by 2029.
  • In global comparison, most revenue will be generated in the United States (US$6,356.00m in 2025).
  • The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$1.93 in 2025.
  • In the Baseball Media market, the number of users is expected to amount to 120.5m users by 2029.
  • User penetration in the Baseball Media market will be at 3.5% in 2025.
 
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Analyst Opinion

The baseball media market in BRICS nan has shown a slight decline in growth rate. This is likely due to factors such as emerging competition from online streaming services and saturation of traditional media outlets. However, the market is still driven by high consumer interest in baseball and its increasing popularity in BRICS nations.

Customer preferences:
As the popularity of baseball has grown globally, especially in BRICS nations, there has been a notable increase in interest in the Baseball Media Market. This can be attributed to cultural nuances and evolving lifestyles in these regions, as the sport has become more accessible through media platforms. There has also been a shift towards diverse coverage, including live streaming and social media updates, catering to the preferences of younger, tech-savvy audiences. As a result, there has been a surge in demand for high-quality and timely coverage of baseball events, leading to the emergence of new media players in the market.

Trends in the market:
In the Baseball Media Market of the Baseball Market within the Sports Market, there is a significant trend of leveraging digital platforms for content distribution and fan engagement. With the rise of social media and streaming services, more fans are consuming baseball content online, leading to a decline in traditional media viewership. This trend is expected to continue, with sports leagues and media companies investing more in digital strategies to attract and retain fans. As mobile and streaming technologies continue to evolve, industry stakeholders must adapt and innovate to stay relevant in the competitive baseball media landscape.

Local special circumstances:
In the Baseball Media Market, the BRICS countries have unique factors that shape market trends and dynamics. For instance, in Russia, the popularity of baseball is growing due to its significant presence in schools and universities, as well as the governments investment in infrastructure. In China, the market is driven by the sheer size of the population and the growth of online platforms for live streaming and on-demand content. South Africas emerging middle class has led to a demand for affordable and accessible coverage of the sport, while in Brazil, the popularity of baseball is fueled by the countrys rich baseball history and cultural ties to the United States. These factors play a crucial role in shaping the Baseball Media Market within the global Sports Market.

Underlying macroeconomic factors:
The Baseball Media Market within the Sports Market is greatly impacted by macroeconomic factors such as the overall economic health and trends of the BRICS countries, which include Brazil, Russia, India, China, and South Africa. These emerging markets have been experiencing strong economic growth and an increasing demand for sports entertainment. With their expanding economies and rising disposable incomes, these countries are likely to see a surge in demand for baseball media products and services. However, factors such as government policies, trade agreements, and currency exchange rates can also significantly affect the markets performance in these countries. Additionally, the growing popularity of baseball in these countries and the increasing investments in sports infrastructure are expected to further drive the growth of the Baseball Media Market within the Sports Market.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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