The American Football Media Market in BRICS is witnessing considerable growth, driven by factors such as rising popularity of American Football, increasing media coverage, and growing interest of consumers. However, the growth rate is subdued due to challenges in monetization and limited market competition. These factors are impacting the growth rate of the market in the region.
Customer preferences: As the popularity of American football continues to rise globally, fans are now consuming the sport through digital channels more than ever before. This shift towards digital media is driven by the convenience and accessibility it offers, allowing fans to engage with the sport anytime, anywhere. Additionally, the rise of mobile usage and social media has given rise to a new generation of fans who are actively engaging with American football content and creating a demand for personalized and interactive experiences. This trend is further accentuated in emerging economies within BRICS, where access to traditional media may be limited, making digital media the primary source for American football consumption.
Trends in the market: In the BRICS countries, the use of social media and digital platforms has greatly increased the popularity of American football, with fans being able to access live games and highlights through various online channels. In the United States, there has been a surge in the use of social media by American football teams and players to engage with their fans, increasing their reach and building a stronger fan base. In Brazil, the rise of online sports streaming services has made it easier for fans to follow their favorite American football teams and players. This trend is expected to continue, providing new opportunities for media companies and advertisers to tap into a wider audience and potentially increase revenue streams. However, industry stakeholders will need to keep track of changing viewer preferences and invest in digital strategies to successfully navigate the shifting media landscape.
Local special circumstances: In the United States, American football has been a dominant sport for decades, with a large fan base and high levels of media coverage. This has created a highly competitive media market, with major networks and streaming platforms vying for broadcast rights. Additionally, cultural factors play a significant role, as football is deeply embedded in American cultural identity and is seen as a symbol of national pride. Regulatory circumstances, such as the strong protection of intellectual property and copyright in the US, also contribute to the uniqueness of the American football media market. These factors create a highly profitable and dynamic market, with constant innovation and technological advancements driving fan engagement and media consumption.
Underlying macroeconomic factors: The American Football Media Market within the Sports Market is influenced by macroeconomic factors such as increasing disposable income of consumers, growing popularity of American football globally, and increasing investment in sports infrastructure. Countries with a robust economy and a strong following for American football, such as the United States, are witnessing significant growth in the market. Additionally, favorable government policies and sponsorship deals with media companies are also contributing to the overall growth of the market. However, in emerging economies within BRICS, regulatory challenges and limited investment in sports infrastructure may hinder the growth of the American Football Media Market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
