The American Football market in the BRICS region is facing challenges in terms of growth due to several factors, including the increasing availability of streaming services for sports media, competition from other Sports markets for merchandise sales, and high ticket prices for games. However, there is still potential for growth as the popularity of American Football continues to rise globally. Factors such as the use of technology to enhance the fan experience and the expansion of the sport into new markets can help drive growth in the future.
Customer preferences: With the growing popularity of American football in BRICS countries, there has been an increased demand for American football themed merchandise and authentic gear. This trend is driven by the desire to connect with the sport and its culture, as well as the rising disposable income of consumers. In addition, the influence of American pop culture in these regions has also contributed to the rise in interest and consumption of American football related products.
Trends in the market: In recent years, both BRICS and American Football have seen an increase in the use of technologies to enhance player performance and fan experience. In countries like Brazil and China, there is a growing trend of using wearable technology to track player metrics and improve training methods. In the US, there is a rise in the use of virtual and augmented reality for player simulations and game immersion. These technological advancements have the potential to greatly impact the sports industry by revolutionizing training methods, creating new revenue streams, and enhancing fan engagement. As technology continues to evolve, it is important for industry stakeholders to stay abreast of these trends and adapt to stay competitive in the market.
Local special circumstances: In Brazil, the American Football Market has been gaining traction in recent years due to the countrys increasing socio-economic development and interest in Western sports. While there is a long-standing tradition of football (soccer) in Brazil, the emergence of American football has been driven by the rise of the middle class seeking new and exciting sporting options. This has led to the proliferation of American football leagues and events, as well as the development of digital and online platforms for fans to engage and follow the sport. Additionally, regulatory changes and partnerships with major American football leagues have also contributed to the growth of the market in Brazil.
Underlying macroeconomic factors: The American Football market is largely impacted by macroeconomic factors such as consumer spending, corporate sponsorship, and media rights. In BRICS countries, with growing economies and increasing middle-class population, there is a rising interest in American Football, leading to a potential for market growth. However, in the US, recent controversies surrounding player safety and declining ratings have led to challenges in the market. Additionally, the fluctuation of the global economy, government spending on infrastructure, and technological advancements in streaming services also play a significant role in shaping the performance of the American Football market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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