Soccer - Eastern Europe | Statista Market Forecast

Revenue in the Soccer market is projected to reach US$2.53bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.66%, resulting in a projected market volume of US$3.49bn by 2029.
In global comparison, most revenue will be generated United Kingdom (US$9.70bn in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to US$135.20 in 2024.
In the Soccer market, the number of users is expected to amount to 19.9m users by 2029.
User penetration in the Soccer market will be at 7.9% in 2024.

Definition:

The Soccer market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of soccer (football). It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to soccer matches worldwide. Additionally, it includes the sale of tickets for live soccer events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to soccer, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Soccer Media: Encompasses revenues from television and online streaming rights for soccer matches.
Soccer Ticket Sales: Comprises revenues from tickets sold for soccer matches held in stadiums, online ticketing platforms, and season ticket packages.
Soccer Merchandising: Includes revenues from the sale of official club merchandise, player merchandise, and general soccer-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket users, merchandise sales volumes, and users. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Soccer market include broadcasting networks, sports clubs, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Soccer market in Eastern Europe is currently experiencing moderate growth due to factors such as increasing media coverage, growing popularity of merchandise, and the convenience of purchasing tickets online. However, the markets growth rate is being impacted by economic instability and competition from other popular sports.

Customer preferences: The Eastern European Soccer Market is seeing a rise in fan engagement through digital media and live streaming platforms. Millennials and Gen Z fans are drawn to interactive and immersive experiences, with a strong preference for personalized content. Additionally, the growing popularity of e-sports and virtual reality in the region has created opportunities for fan participation and revenue generation. This trend highlights the increasing demand for online and interactive features, as well as the integration of technology in the Soccer Market.

Trends in the market: In Eastern Europe, the Soccer Market within the Sports Market is seeing a rise in the adoption of video assistant referee (VAR) technology. This trend is driven by the desire for fair play and addressing highly debated referee decisions. VAR technology is becoming more prevalent in major leagues, such as the Russian Premier League and the Ukrainian Premier League. This trend is expected to continue, as it has received positive feedback from players, coaches, and fans. It also presents opportunities for VAR technology providers and the potential for further implementation in other leagues.

Local special circumstances: In Eastern Europe, the Soccer Market is heavily influenced by the regions strong cultural ties to the sport. Football (the European term for soccer) is deeply ingrained in the regions history and society, with highly passionate fan bases and intense rivalries between teams. This creates a dynamic market with a strong demand for merchandise, ticket sales, and media coverage. Additionally, the regulatory environment in Eastern Europe is unique, with varying levels of governmental involvement in the organization and funding of soccer clubs. This can greatly impact the competitiveness and financial stability of teams and their ability to invest in player acquisitions. Overall, these cultural and regulatory factors greatly shape the Eastern European Soccer Market and differentiate it from other markets in the Sports Market.

Underlying macroeconomic factors: The Soccer Market within the Sports Market is heavily affected by macroeconomic factors in Eastern Europe. The overall economic health of the region, including factors such as GDP growth, inflation rates, and unemployment rates, can significantly impact consumer spending on sports, including soccer. Fiscal policies, such as tax rates and government subsidies, also play a significant role in the development of the soccer market. In addition, global economic trends, such as changes in exchange rates or international trade policies, can influence the performance of the soccer market in Eastern Europe. With the growing popularity of the sport in the region, countries with favorable macroeconomic conditions are experiencing faster market growth compared to those with economic challenges and limited funding for sports development.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.