The Soccer market in EAEU has been experiencing steady growth, driven by factors such as increasing popularity of the sport, growing fan base, and the convenience of online ticket sales and merchandise. However, the growth rate is subdued due to competition from other sports and economic challenges faced by the region.
Customer preferences: With the global rise of social media and the increasing influence of celebrity endorsements, consumers are now seeking more personalized and aspirational experiences in the Soccer Market within the Sports Market. This has led to a growing demand for unique and exclusive merchandise, as well as immersive fan experiences such as VIP packages and meet-and-greets with their favorite players. Additionally, with the increasing awareness of social and environmental responsibility, consumers are also looking for ethical and sustainable products in the soccer market.
Trends in the market:
In EAEU, the Soccer Market within the Sports Market is experiencing a surge in digitalization, with online platforms and mobile apps becoming increasingly popular among fans for ticket purchases, merchandise, and viewing live matches. Additionally, sponsorships and partnerships between soccer clubs and major tech companies are on the rise, leading to greater innovation in fan engagement and audience reach. This trend is expected to continue in the coming years, creating new opportunities for industry stakeholders to harness technology for growth and profitability. Moreover, the integration of social media and streaming platforms has made it easier for soccer teams to connect with their fans directly, enhancing the overall experience for both parties.
Local special circumstances: In the Soccer Market within the Sports Market, the EAEU region boasts a strong passion for the sport, with Russia, Kazakhstan, and Belarus being the top three countries in terms of soccer popularity. This is reflected in the high attendance and TV viewership rates for soccer matches, creating a lucrative market for advertisers and sponsors. Additionally, the cultural tradition of soccer in these countries, as well as government support for sports development, contribute to the robust growth of the soccer market in the EAEU.
Underlying macroeconomic factors: The Soccer Market within the Sports Market is influenced by several macroeconomic factors, including global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For instance, countries with a strong economy and favorable fiscal policies, such as the EAEU member states, are likely to see a higher demand for soccer among consumers due to their higher disposable income levels. Additionally, the growing popularity of soccer globally and the significant investments being made in the sport, both at the grassroots and professional level, further contribute to the growth of the market. Also, the unique cultural significance of soccer in many countries across the world and its strong fan base make it an attractive market with a promising growth potential.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
