The American Football Media Market in EAEU is experiencing minimal growth, influenced by factors such as the slower adoption of digital technologies, limited consumer health awareness, and fewer online health services in the Sports market.
Customer preferences: The American football media market has seen an increase in online streaming and on-demand content, as consumers seek convenience and flexibility in their viewing habits. Social media has also become a vital platform for engaging with fans and promoting teams and games. Additionally, the growth of fantasy football and online sports betting has opened up new avenues for fan engagement and monetization in the market. This trend is largely driven by the increasing popularity of American football among younger generations, who are digital natives and prefer consuming content on their own terms.
Trends in the market: In the EAEU, there is a growing trend towards live streaming and online broadcasting of American football games, as well as a shift towards creating unique and engaging content for social media platforms. Similarly, in the American Football Media Market in the US, there is a rise in the use of social media influencers and sports personalities to promote and share exclusive content, driving fan engagement and expanding viewership. This trend is expected to continue, with potential implications for advertisers and sponsors as they seek to reach a wider, more engaged audience through digital platforms. Additionally, with the rise of OTT (over-the-top) streaming services, traditional broadcasting models may face challenges but also opportunities for growth in the American football media market.
Local special circumstances: In Europe, the American Football market is heavily influenced by the cultural love for traditional sports and the popularity of soccer. As a result, the American Football media market is relatively small. However, in Russia, there has been a recent surge in interest, with the country hosting its first American Football World Cup in 2018. This has led to the development of local media outlets and an increase in broadcasting rights, creating a unique market dynamic compared to other European countries. Furthermore, the strong presence of American Football in neighboring countries like Kazakhstan and Belarus has also contributed to the growth of the media market within the EAEU region. These factors make the EAEU market a key player in the growth and development of the American Football media market.
Underlying macroeconomic factors: The American Football Media Market is heavily impacted by macroeconomic factors such as consumer spending, technological advancements, and advertising investments. The economic health of the United States, as well as global economic trends, greatly influence the overall performance of the market. Furthermore, fiscal policies and government investments in the sports industry, including infrastructure and facilities, can also have a significant impact on the market. Additionally, changes in media consumption patterns, particularly the rise of digital and online platforms, have also played a role in shaping the American Football Media Market growth in recent years.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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