Market Insights Advertising & Media Sports Basketball

Basketball Merchandise - EAEU

EAEU

Revenue in the Basketball Merchandise market is projected to reach US$5.84m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 13.17%, resulting in a projected market volume of US$10.84m by 2029.
In global comparison, most revenue will be generated in the United States (US$1,113.00m in 2024).
The average revenue per user (ARPU) in the Basketball Merchandise market is projected to amount to US$18.37 in 2024.
In the Basketball Merchandise market, the number of users is expected to amount to 137.4k users by 2029.
User penetration in the Basketball Merchandise market will be at 0.2% in 2024.

Market

Region

Region comparison

Currency

Analyst Opinion

The Basketball Merchandise Market in the EAEU is steadily growing due to rising popularity and consumer interest in the sport. Factors such as fan loyalty, team sponsorships, and online shopping convenience contribute to this minimal growth rate. However, challenges like competition from other Sports markets and economic struggles impact its growth.

Customer preferences: One notable trend in the Basketball Merchandise Market of the Basketball Market within the Sports Market is the growing demand for sustainable and eco-friendly products among consumers. This is driven by a rise in environmental consciousness and a desire to reduce their carbon footprint. As a result, there has been an increase in the availability of ethically sourced and recycled materials in basketball merchandise. Moreover, brands are implementing environmentally friendly practices in their production processes, such as using renewable energy sources and reducing waste to cater to this shift in consumer preferences.

Trends in the market: In the EAEU, the Basketball Merchandise Market is experiencing a rise in online sales, as more consumers prefer the convenience of purchasing merchandise from the comfort of their homes. This trend is further accelerated by the COVID-19 pandemic, as social distancing measures have limited in-person shopping options. With a growing basketball fan base in the region, this trend is expected to continue, with potential for increased profits for online retailers and e-commerce platforms. Industry stakeholders should prioritize investing in digital strategies to optimize their online presence and capitalize on this growing trend in the Basketball Merchandise Market.

Local special circumstances: In the EAEU region, the Basketball Merchandise Market of the Basketball Market within the Sports Market is heavily influenced by the high popularity of the sport and the thriving basketball culture in the member countries. This creates a strong demand for authentic and licensed merchandise, particularly from local teams and players. Additionally, the relatively low cost of production and distribution within the region, due to favorable trade policies, has made it a hub for both international and domestic players in the basketball merchandise market.

Underlying macroeconomic factors: The Basketball Merchandise Market in the EAEU is greatly impacted by macroeconomic factors such as the overall economic health of the countries within the union, the performance of global economies, and government fiscal policies. For instance, a strong and stable economy can lead to higher consumer confidence and disposable income, which in turn boosts spending on basketball merchandise. On the other hand, economic downturns and financial instability can cause consumers to cut back on non-essential purchases, leading to a decline in the market. Moreover, government policies that promote trade and investment can positively affect the market, while restrictions and trade barriers can hinder its growth.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.