Market Insights Advertising & Media Sports Basketball

Basketball Media - EAEU

EAEU

Revenue in the Basketball Media market is projected to reach US$6.32m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.90%, resulting in a projected market volume of US$6.61m by 2029.
In global comparison, most revenue will be generated in the United States (US$5,917.00m in 2024).
The average revenue per user (ARPU) in the Basketball Media market is projected to amount to US$5.89 in 2024.
In the Basketball Media market, the number of users is expected to amount to 1.6m users by 2029.
User penetration in the Basketball Media market will be at 0.6% in 2024.

Market

Region

Region comparison

Currency

Analyst Opinion

The Basketball Media Market in EAEU nan has seen minimal growth, influenced by factors such as decreasing interest in traditional media, rising use of digital platforms, and the convenience of online content. This market is expected to continue its slow growth due to changing consumer behaviors and technological advancements.

Customer preferences: In the EAEU region, there has been a growing preference for live streaming of basketball games and highlights on online platforms. This trend is driven by the increasing use of smartphones and social media among younger demographics. Additionally, the rise of influencers and fan-made content has created a new avenue for basketball fans to engage with the sport beyond traditional media channels. This shift towards digital consumption is also influenced by the fast-paced and on-the-go lifestyle of modern consumers.

Trends in the market: In the EAEU, the Basketball Media Market within the Basketball Market is experiencing a shift towards online streaming services. This trend is driven by the increasing popularity of mobile and digital technologies, as well as the growing demand for convenience and personalized content. As a result, traditional television broadcasts are facing competition, and industry stakeholders are shifting towards developing online platforms and partnerships with digital media companies. This trend is expected to continue, indicating the need for industry players to adapt and invest in digital infrastructure to stay competitive in the market.

Local special circumstances: In the EAEU region, the Basketball Media Market of the Basketball Market within the Sports Market is heavily influenced by the popularity of the sport and the well-established basketball culture. Additionally, the regions high level of broadcasting technology and access to internet and social media contribute to the growth of the market. In terms of regulations, each country within the union may have different laws and policies governing media and sports, creating a unique landscape for basketball media consumption. For example, Kazakhstan has seen a rise in digital streaming services for basketball due to its large population and high internet penetration, while Armenias small market size may lead to more traditional media channels for basketball coverage.

Underlying macroeconomic factors: The Basketball Media Market in EAEU is heavily influenced by macroeconomic factors such as economic growth and stability in the region, government policies and regulations, and investment in the sports industry. Countries with strong economic growth and stable fiscal policies are likely to see a rise in demand for basketball media, as consumers have more disposable income to spend on entertainment. Additionally, countries with favorable government policies and regulations that promote the development of the sports industry are likely to attract more investment and drive market growth. The increasing popularity of basketball in the region, particularly among younger generations, is also a key factor driving demand for basketball media.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.