Sports

Revenue in the Sports market is projected to reach US$153.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.32%, resulting in a projected market volume of US$181.10m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$63.69 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Romania has shown minimal growth, impacted by factors such as limited government investment, low fan engagement, and lack of high-profile teams. Additionally, competition from traditional sports like soccer and basketball hinder the growth of emerging sports like American football, baseball, and cricket. Despite these challenges, the rising interest in sports and increased sponsorship deals offer potential for growth in the Romanian Sports market.

Customer preferences: The Romanian Sports market has seen a rise in demand for personalized fitness and wellness solutions, with consumers turning to digital platforms for tracking and improving their performance. This trend is driven by a growing interest in health and wellness, as well as an increasing focus on convenience and accessibility. Additionally, the market is witnessing a shift towards virtual coaching and training programs, as well as online tournaments and leagues, catering to the changing lifestyle preferences of younger generations.

Trends in the market: In Romania, the Sports market is seeing a significant increase in the use of technology and data analytics. This trend is expected to continue, with more sports organizations investing in digital platforms to enhance their fan engagement and monetization strategies. Additionally, there is a growing preference for virtual training and events, allowing athletes to continue their training and competitions remotely. These trends are significant for industry stakeholders, as they offer new opportunities for revenue growth and fan reach. They also have the potential to reshape traditional approaches to Sports marketing and player development.

Local special circumstances: In Romania, the Sports Market is heavily influenced by the countrys passion for sports, particularly for football, handball, and gymnastics. This has led to a strong demand for sports-related products and services, such as sports equipment, fitness classes, and live sports events. Additionally, Romanias geographic location in Eastern Europe has opened up opportunities for international sports collaborations, such as hosting major sports tournaments and attracting foreign investments in the sports industry. Furthermore, the countrys growing economy and rising middle class have contributed to the increasing interest and participation in sports, creating a thriving market for sports-related businesses.

Underlying macroeconomic factors: The Sports Market in Romania is heavily influenced by macroeconomic factors such as the countrys economic growth and stability, government investments in sports infrastructure, and consumer spending power. Countries with strong economic indicators and a growing middle class are expected to experience higher growth in the Sports market compared to regions with economic challenges and limited disposable income. In addition, global trends in the sports industry, such as the rise of e-sports and increasing demand for health and wellness activities, also play a significant role in shaping the Romanian Sports market. As the country continues to develop and modernize, the Sports market is expected to experience steady growth and attract more international investments.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.