Skip to main content
  1. Market Insights
  2. Advertising and media
  3. Sports

Soccer - Romania

Romania
  • Revenue in the Soccer market is projected to reach US$146.20m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.40%, resulting in a projected market volume of US$172.90m by 2029.
  • In global comparison, most revenue will be generated United Kingdom (US$9.70bn in 2024).
  • The average revenue per user (ARPU) in the Soccer market is projected to amount to US$109.40 in 2024.
  • In the Soccer market, the number of users is expected to amount to 1.5m users by 2029.
  • User penetration in the Soccer market will be at 6.8% in 2024.

Definition:

The Soccer market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of soccer (football). It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to soccer matches worldwide. Additionally, it includes the sale of tickets for live soccer events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to soccer, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

  • Soccer Media: Encompasses revenues from television and online streaming rights for soccer matches.
  • Soccer Ticket Sales: Comprises revenues from tickets sold for soccer matches held in stadiums, online ticketing platforms, and season ticket packages.
  • Soccer Merchandising: Includes revenues from the sale of official club merchandise, player merchandise, and general soccer-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket users, merchandise sales volumes, and users. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Soccer market include broadcasting networks, sports clubs, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

In-Scope

  • Ticket sales from games, such as league games
  • Revenue from merchandise, such as jerseys
  • Revenue from media rights, such as TV broadcasting

Out-Of-Scope

  • Revenue from player transfers, such as transfer fees
  • Tickets sold on the secondary market, such as on eBay
  • Revenue from licensing or sponsorship, such as from logos
Sports: market data & analysis - Cover

Market Insights report

Sports: market data & analysis

Study Details

    Revenue

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Soccer market in Romania has seen steady growth, with the increasing adoption of digital technologies and rising health awareness among consumers driving this trend. However, the markets growth is limited by factors such as limited media coverage, lack of merchandise options, and high ticket prices. These factors contribute to the minimal growth rate in the overall market.

    Customer preferences:
    The newly created paragraph should be around 454 characters in length.Fans of soccer in Romania are increasingly turning to online streaming services to watch live matches and keep up with their favorite teams. This shift towards digital consumption is driven by the convenience and accessibility of streaming platforms, as well as the growing popularity of online sports betting. As more people prioritize digital entertainment options, traditional TV and cable subscriptions for soccer games may continue to decline. This trend highlights a larger societal preference for convenience and autonomy in media consumption.

    Trends in the market:
    In Romania, the Soccer Market within the Sports Market industry is seeing an increase in digital engagement, with more fans using social media platforms to follow teams and players. This trend is significant as it allows for greater reach and engagement with the audience, potentially leading to increased revenue opportunities for clubs and sponsors. Additionally, there is a growing trend towards creating virtual events and experiences, such as online matches and virtual meet-and-greets with players. These developments have the potential to attract new fans and provide a more immersive experience for existing ones, ultimately benefiting all stakeholders in the industry.

    Local special circumstances:
    In Romania, the Soccer Market in the Sports Market is heavily influenced by the countrys strong passion for the sport. With a deep-rooted soccer culture and a large fan base, the market is driven by constant demand for tickets, merchandising, and media coverage. Additionally, regulatory policies, such as FIFAs Financial Fair Play rules, play a significant role in shaping the market, ensuring fair competition and financial stability for clubs. Furthermore, the countrys geographical location in Eastern Europe has opened up opportunities for partnerships and investments from neighboring countries, further driving growth in the Soccer Market. All of these factors create a unique environment for the Romanian Soccer Market, setting it apart from other markets in the global sports industry.

    Underlying macroeconomic factors:
    The performance of the Soccer Market in Romania is heavily influenced by macroeconomic factors such as the countrys overall economic health, fiscal policies, and global economic trends. The stability of the nations economy plays a crucial role in determining the purchasing power and consumer confidence of the population, which directly impacts the demand for soccer-related products and services. Moreover, government policies surrounding the sports industry, such as tax incentives and investment in infrastructure, can significantly impact market growth and development. In addition, global economic conditions, including currency fluctuations and trade agreements, can also have a considerable impact on the Soccer Market in Romania. These macroeconomic factors must be carefully considered in order to develop successful strategies in the Romanian Soccer Market.

    Reach

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

    Modeling approach / Market size:

    Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

    Advertising & Media

    Access more Market Insights on Advertising & Media topics with our featured report

    Sports: market data & analysis - BackgroundSports: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.