The American Football Media Market is witnessing slow growth due to factors like low media coverage, limited popularity of American football in Romania, and lack of advertising investment. Despite minimal growth, it is expected to see a rise in revenue with increasing fan engagement and digital streaming options.
Customer preferences: As the popularity of American football continues to grow in Romania, there has been a noticeable shift in the way consumers consume and engage with media related to the sport. With the rise of digital platforms and streaming services, more and more fans are turning towards online channels to access live games, highlights, and behind-the-scenes content. This trend is fueled by the increasing use of smartphones and the convenience of on-demand content, indicating a preference for instant gratification and personalized experiences among consumers. Furthermore, the rise of social media has also played a significant role in the American football media market, with teams, players, and leagues utilizing social media platforms to connect with fans and capture a wider audience. This shift towards digital media consumption is driven by the changing demographics of American football fans, who are increasingly tech-savvy and seeking more interactive and engaging experiences.
Trends in the market: In Romania, there is a growing interest in American football, with an increase in the number of amateur and professional teams and leagues. This has led to a rise in demand for media coverage of the sport, including live broadcasts and online streaming. In the American football media market, there is a trend towards increased digital content and social media engagement, as well as partnerships between media companies and teams. This trend is expected to continue as the sport gains more popularity and reaches a larger audience. For industry stakeholders, this presents opportunities for increased revenue and brand exposure. Additionally, with advancements in technology, there is potential for further innovation in how American football is consumed and delivered through media channels.
Local special circumstances: In Romania, American football has been gaining popularity due to the increase in professional teams and leagues, but it still remains a niche sport compared to soccer or basketball. This has led to a smaller but passionate fan base, with local media outlets catering to this specific audience. However, in the American Football Media Market, there is a growing trend of live streaming games and coverage through digital platforms, catering to a younger, tech-savvy audience. In contrast, in the American Football Market in the US, television networks still dominate the media landscape, with a strong emphasis on high production value and big-name broadcasters. These unique factors greatly influence how American football is consumed and marketed, not just in the local Romanian market, but also in the larger international market.
Underlying macroeconomic factors: The American Football Media Market is also subject to macroeconomic factors that are influencing the overall Sports market. The countrys economic health, global economic trends, fiscal policies, and other relevant financial indicators have a significant impact on the performance of the market. Countries with a strong economy and favorable regulatory environments are likely to experience faster market growth compared to regions with economic challenges and limited investment opportunities. Additionally, the rise in disposable income and the increasing popularity of American Football in the region also contribute to the growth of the media market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
