Sports

Revenue in the Sports market is projected to reach US$2.57bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.72%, resulting in a projected market volume of US$3.56bn by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$113.90 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Eastern Europe is experiencing steady growth, influenced by factors such as increased interest in digital technologies, growing awareness of health and wellness, and the convenience of online sports services. The sub-markets for soccer, American football, basketball, baseball, and cricket also play a role in shaping the overall market. However, the subdued growth rate may be impacted by economic factors and shifting consumer preferences.

Customer preferences: Consumers in Eastern Europe are increasingly prioritizing sustainability in their sports choices. This includes a preference for eco-friendly sports gear and facilities, as well as a growing interest in sustainable sports events. This trend is influenced by a cultural emphasis on environmental responsibility and a desire to combat the negative impact of mass tourism. As a result, companies in the Sports market are starting to offer more sustainable options to cater to this evolving consumer preference.

Trends in the market: In Eastern Europe, the Sports Market is experiencing a significant increase in digital platforms and apps that offer personalized coaching and fitness tracking. This trend is driven by increasing consumer demand for convenience and accessibility, as well as advancements in technology. Industry stakeholders are capitalizing on this trend by investing in partnerships and collaborations with established digital platforms in order to tap into the growing market of digital sports services. This trend also has implications for traditional sports retailers, who may need to adjust their business strategies to incorporate digital offerings and stay competitive in the ever-evolving market. Overall, the trajectory of this trend suggests that the Sports Market in Eastern Europe is likely to continue embracing digital innovation, making it a vital aspect for industry stakeholders to consider in order to stay relevant.

Local special circumstances: In Eastern Europe, the Sports Market is influenced by the regions deep-rooted interest in physical activities and traditional sports, such as football and wrestling. This popularity is further fueled by the lack of winter sports in other regions of Europe. Additionally, the relatively low cost of living in most Eastern European countries makes it an attractive destination for sports professionals looking for affordable training facilities and a favorable environment for their career. These factors contribute to the unique sports culture in Eastern Europe and shape the dynamics of the Sports market in the region.

Underlying macroeconomic factors: The Sports Market in Eastern Europe is heavily influenced by macroeconomic factors such as economic stability, government policies, and investment in sports infrastructure. Countries with stable economies and supportive policies for sports are experiencing higher market growth compared to regions facing economic challenges and limited investment in sports facilities. Additionally, the rising popularity of sports and increasing health consciousness among the population are driving the demand for sports-related products and services, contributing to the overall growth of the market in Eastern Europe.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.