Cricket - Eastern Europe

Eastern Europe

Highlights

Revenue in the Cricket market is projected to reach US$2.79m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.76%, resulting in a projected market volume of US$3.52m by 2029.
In global comparison, most revenue will be generated India (US$2.27bn in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to US$6.74 in 2024.
In the Cricket market, the number of users is expected to amount to 501.2k users by 2029.
User penetration in the Cricket market will be at 0.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket market in Eastern Europe has seen slight growth due to a variety of factors, including the growing popularity of digital technologies within the Cricket Media and Ticket Sales sub-markets, as well as an increase in health awareness among consumers. However, a negligible growth rate could be attributed to economic factors and limited access to modern technology, hindering the markets overall potential.

Customer preferences: The Eastern European market for cricket is seeing a rise in interest among consumers, specifically among younger demographics. This shift can be attributed to the increasing popularity of the sport in neighboring regions, as well as the implementation of cricket programs in schools and youth organizations. Additionally, the cultural significance of sports and physical activity in Eastern Europe has led to a growing demand for opportunities to participate in and learn about this historically Western sport. As a result, cricket is gaining traction and becoming a prominent player in the regions Sports market, with potential for further growth in the future.

Trends in the market: In Eastern Europe, the Cricket Market is experiencing a surge in popularity with the emergence of new domestic leagues and international tournaments. This trend is driven by the increasing fan base and government support, leading to significant investments in infrastructure and player development programs. This trajectory is expected to continue, with a projected growth in viewership and revenue. With the rise of cricket in the region, industry stakeholders can look forward to opportunities for partnerships and collaborations, as well as potential expansion into new markets.

Local special circumstances: In Eastern Europe, the Cricket Market faces unique challenges due to the lack of popularity and infrastructure for the sport in the region. Despite this, there is a growing interest in the game, particularly in countries like Russia and Ukraine. This interest is fueled by government initiatives to improve sports infrastructure and increase participation in non-traditional sports. In addition, cultural factors such as strong community and family values make cricket a promising market in Eastern Europe. However, regulatory restrictions for foreign players and limited investment in training facilities may hinder the growth of the market.

Underlying macroeconomic factors: The Cricket Market within the Sports Market in Eastern Europe is heavily impacted by macroeconomic factors such as national economic health and fiscal policies. Countries with stable economies and favorable fiscal policies tend to have a thriving cricket market as they have higher disposable income and are more likely to invest in sporting activities. Additionally, global economic trends also play a role in the performance of this market, as countries with strong economic growth and a growing middle class are also expected to experience a rise in demand for cricket. Furthermore, the presence of international tournaments and investments in cricket infrastructure can also stimulate the growth of the market in Eastern Europe.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.