Cricket Media - Eastern Europe

Eastern Europe

Highlights

Revenue in the Cricket Media market is projected to reach US$1.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.83%, resulting in a projected market volume of US$1.65m by 2029.
In global comparison, most revenue will be generated India (US$1.16bn in 2024).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$3.15 in 2024.
In the Cricket Media market, the number of users is expected to amount to 501.2k users by 2029.
User penetration in the Cricket Media market will be at 0.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket Media market in Eastern Europe has seen a slight decline in growth rate due to various factors, such as limited access to technology and traditional preference for print media. However, with the increasing popularity of digital platforms, coupled with the rising interest in sports and health, the market is expected to experience growth in the near future.

Customer preferences: As the popularity of cricket continues to grow in Eastern Europe, so does the demand for digital media content related to the sport. With the rise of smartphones and internet connectivity, consumers are increasingly looking for online platforms that provide in-depth analysis, live streaming, and interactive features. This shift towards digital consumption is driven by the convenience and accessibility it offers, as well as changing lifestyles and preferences among younger demographics. Additionally, the emergence of social media as a platform for engaging with and sharing content has further fueled the demand for digital cricket media in the region. These trends highlight the need for media companies to adapt and prioritize digital offerings to cater to the evolving consumer preferences in the fast-growing cricket market.

Trends in the market: In Eastern Europe, the Cricket Media Market within the Sports Market is seeing a rise in digital platforms and live streaming services. This trend is significant for industry stakeholders as it provides new avenues for revenue generation and expands the reach of cricket to a broader audience. Furthermore, there is an increasing interest in online gaming and fantasy cricket leagues, which can lead to a potential growth in sponsorships and partnerships for teams and leagues. With the rise of digital media, there is also a need for innovative and engaging content to attract and retain viewers, presenting opportunities for creative and technological advancements in the industry.

Local special circumstances: In Eastern Europe, the Cricket Media Market is still in its early stages compared to more established cricket markets such as Australia and England. This is due to the regions limited exposure to the sport and lack of professional infrastructure. The cultural preference for football and ice hockey also limits the popularity of cricket. However, there is a growing interest in the sport among expat communities and a push from national cricket associations for development programs. This presents a unique opportunity for growth and investment in the regions cricket media market.

Underlying macroeconomic factors: The Cricket Media Market of the Cricket Market within the Sports Market is influenced by macroeconomic factors such as economic stability, government support, and digital infrastructure development. Countries with strong economic growth and favorable policies toward sports and media industries have seen a rise in demand for cricket content and marketing. Additionally, the increasing popularity of cricket in Eastern Europe has resulted in growing investments in infrastructure and technologies to support the sport, further driving the demand for cricket media in the region. Moreover, the global rise in digital media consumption and the growing adoption of online platforms for sports coverage have also contributed to the growth of the Cricket Media Market in Eastern Europe.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.