Cricket Media - Cambodia

Cambodia

Highlights

Revenue in the Cricket Media market is projected to reach US$41.45k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.16%, resulting in a projected market volume of US$46.13k by 2029.
In global comparison, most revenue will be generated India (US$1.16bn in 2024).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$0.22 in 2024.
In the Cricket Media market, the number of users is expected to amount to 204.7k users by 2029.
User penetration in the Cricket Media market will be at 1.1% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket Media Market in Cambodia is facing minimal decline in growth rate due to factors such as limited access to digital technologies, low health awareness among consumers, and lack of convenience in online services. However, efforts are being made to improve the markets growth by addressing these challenges.

Customer preferences: In Cambodia, the Cricket Media Market has seen a rise in digital streaming platforms as consumers increasingly turn to online sources for entertainment. This is driven by the growing availability of affordable smartphones and internet access. Additionally, there is a shift towards live streaming of sports events, giving fans real-time access to their favorite teams and players. This trend is also being seen in other parts of Southeast Asia, indicating a growing preference for convenience, flexibility and interactive media experiences in the Cricket Market of the Sports Market.

Trends in the market: In Cambodia, the Cricket Media Market within the Sports Market is currently experiencing a rise in digital content consumption, with online streaming services becoming increasingly popular among consumers. This trend is expected to continue as smartphone penetration and internet usage rates continue to grow in the country. Additionally, there is an increasing demand for sports-related content on social media platforms, providing opportunities for advertisers and content creators in the market. These developments have significant implications for stakeholders in the industry, including media companies, advertisers, and content creators, as they seek to tap into this growing digital market.

Local special circumstances: In Cambodia, the Cricket Media Market of the Cricket Market within the Sports Market is influenced by the countrys rising internet penetration and young population, with a strong interest and talent in cricket. The market is also shaped by the countrys developing economy and the popularity of mobile devices for sports consumption. Additionally, the lack of traditional media and limited access to live sports events further drive the demand for digital cricket content in Cambodia, creating a unique environment for the growth of the Cricket Media Market.

Underlying macroeconomic factors: The Cricket Media Market within the Sports Market is greatly influenced by macroeconomic factors such as the global economic climate, national economic stability, and fiscal policies. Positive economic trends and strong financial indicators in a given country can lead to increased investment in the Cricket Market, enabling its growth. On the other hand, a struggling economy or unfavorable fiscal policies can hinder market development and limit opportunities for expansion. Additionally, the overall health of a nations economy can impact the purchasing power and disposable income of consumers, ultimately affecting their demand for cricket media products and services.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.