Soccer - Cambodia | Statista Market Forecast

Revenue in the Soccer market is projected to reach US$9.79m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.05%, resulting in a projected market volume of US$10.83m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$9.70bn in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to US$14.96 in 2024.
In the Soccer market, the number of users is expected to amount to 721.7k users by 2029.
User penetration in the Soccer market will be at 3.8% in 2024.

Definition:

The Soccer market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of soccer (football). It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to soccer matches worldwide. Additionally, it includes the sale of tickets for live soccer events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to soccer, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Soccer Media: Encompasses revenues from television and online streaming rights for soccer matches.
Soccer Ticket Sales: Comprises revenues from tickets sold for soccer matches held in stadiums, online ticketing platforms, and season ticket packages.
Soccer Merchandising: Includes revenues from the sale of official club merchandise, player merchandise, and general soccer-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket users, merchandise sales volumes, and users. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Soccer market include broadcasting networks, sports clubs, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Soccer Market is growing in Cambodia, but at a negligible rate. Factors such as limited access to digital technologies, lack of awareness and purchasing power among consumers, and insufficient infrastructure for online sales may be impacting this slow growth. However, with the rise of social media and increased interest in sports, there is potential for the Soccer Market to experience significant growth in the near future.

Customer preferences: As the digital landscape continues to evolve and permeate every aspect of daily life in Cambodia, the population has shown a growing interest in online soccer platforms and virtual communities where they can connect with fellow fans and receive real-time updates and streaming services. Additionally, with an increasing emphasis on health and wellness, consumers are looking for ways to stay active and fit, even while watching their favorite soccer matches. This has led to a rise in demand for virtual fitness classes and online sports training programs. Furthermore, the younger population in Cambodia is driving the demand for trendy and fashionable soccer merchandise, resulting in a significant shift towards e-commerce platforms for purchasing sports apparel and accessories.

Trends in the market: In Cambodia, the Soccer Market within the Sports Market is experiencing a surge in popularity and investment, with the establishment of professional leagues and the increasing participation of youth in the sport. This trend is driven by a growing middle class, increasing disposable income, and a strong passion for the sport among Cambodian people. This trajectory is significant for industry stakeholders, as it presents opportunities for growth and development in the market. However, it also brings challenges in terms of infrastructure, training facilities, and financial sustainability. With the growing interest and investment, it is likely that the Soccer Market in Cambodia will continue to thrive and attract more players, sponsors, and spectators, which will have a positive impact on the sports industry as a whole. It is important for stakeholders to anticipate and adapt to these trends in order to stay competitive in the market.

Local special circumstances: In Cambodia, the Soccer Market within the Sports Market is heavily influenced by the countrys strong passion for sports and intense national pride. Due to the countrys rich history and cultural traditions, soccer is deeply embedded in Cambodian society, making it a highly competitive and lucrative market. Additionally, Cambodias growing urban and middle-class population has led to an increase in sponsorship deals and investments, further driving the growth of the soccer market. Furthermore, the governments favorable policies, such as tax exemptions for sports-related businesses, have attracted foreign investors and helped to create a conducive environment for the development of the soccer market.

Underlying macroeconomic factors: The demand for soccer in Cambodia is largely influenced by the macroeconomic factors at play in the country. This includes various economic indicators such as GDP growth and inflation, as well as government policies and investment in infrastructure. A stable and growing economy, coupled with favorable policies for sports development, can lead to increased participation and interest in soccer. On the other hand, economic downturns or political instability can negatively impact the market, as people may prioritize basic needs over leisure activities like soccer. Additionally, the wider global economic landscape and trends in consumer spending can also impact the growth of the soccer market in Cambodia.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.