Basketball Merchandise - Cambodia

Cambodia

Highlights

Revenue in the Basketball Merchandise market is projected to reach US$117.90k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.72%, resulting in a projected market volume of US$128.50k by 2029.
In global comparison, most revenue will be generated United States (US$1.11bn in 2024).
The average revenue per user (ARPU) in the Basketball Merchandise market is projected to amount to US$1.37 in 2024.
In the Basketball Merchandise market, the number of users is expected to amount to 30.9k users by 2029.
User penetration in the Basketball Merchandise market will be at 0.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Merchandise Market in Cambodia is facing negligible growth due to various factors, such as limited market demand, low disposable income, and lack of awareness about the benefits of basketball merchandise. Despite this, the market is expected to experience steady growth as the popularity of basketball and sports in general continues to rise.

Customer preferences: As Cambodian consumers become more health-conscious and prioritize fitness, the basketball merchandise market has seen a rise in demand for sports apparel and equipment. This trend is driven by the growing popularity of basketball as a form of exercise, and the influence of Western sports culture. Additionally, with the rise of e-commerce and online shopping, consumers are able to easily access and purchase a variety of basketball merchandise, further fueling the growth of the market. As a result, local and international brands are increasingly catering to this market by offering a wide range of products to suit different preferences and budgets.

Trends in the market: In Cambodia, the Basketball Merchandise Market within the Sports Market is currently experiencing a rise in online sales, with more retailers offering convenient e-commerce options. This trend is significant as it caters to the growing demand for convenience amongst consumers. Additionally, there is a notable increase in merchandising collaborations between basketball teams and local artists, reflecting a cultural shift towards supporting local talent. Moving forward, industry stakeholders could potentially focus on further expanding their online presence and tapping into the local art scene to gain a competitive edge.

Local special circumstances: In Cambodia, the Basketball Merchandise Market thrives due to the countrys love for basketball and its growing young population. The market is heavily influenced by the presence of a large number of informal vendors, who play a significant role in catering to the markets demand for affordable and authentic merchandise. The lack of strict regulations and enforcement also allows for a wide range of counterfeit products to be sold, affecting the market dynamics. Additionally, the countrys developing tourism industry has also fueled the demand for basketball merchandise, especially in popular tourist destinations like Siem Reap.

Underlying macroeconomic factors: The Basketball Merchandise Market of the Basketball Market within the Sports Market is greatly impacted by macroeconomic factors such as consumer spending, inflation rates, and foreign investment. As the world economy continues to recover from the effects of the pandemic, countries with stable economies and rising purchasing power are expected to see growth in the basketball merchandise market. On the other hand, countries with struggling economies and high inflation rates may see a decrease in consumer spending and a slowdown in market growth. Additionally, countries with policies that support foreign investment and trade may see an increase in market competition, leading to innovation and expansion in the basketball merchandise market.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.