Basketball Ticket Sales - Cambodia

Cambodia

Highlights

Revenue in the Basketball Ticket Sales market is projected to reach US$268.40k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.33%, resulting in a projected market volume of US$286.70k by 2029.
In global comparison, most revenue will be generated United States (US$2.50bn in 2024).
The average revenue per user (ARPU) in the Basketball Ticket Sales market is projected to amount to US$9.86 in 2024.
In the Basketball Ticket Sales market, the number of users is expected to amount to 28.9k users by 2029.
User penetration in the Basketball Ticket Sales market will be at 0.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Ticket Sales Market in Cambodia has been relatively stagnant due to low demand and lack of awareness among consumers. The markets slow growth is impacted by limited advertising and accessibility to online services.

Customer preferences: Consumers in Cambodia are showing a growing interest in sports, particularly basketball, as a form of leisure and entertainment. This is reflected in the increasing demand for basketball tickets, an emerging trend that can be attributed to the rising popularity of the sport among the younger demographic. Additionally, as the economy continues to grow and the middle class expands, there has been a shift towards experiential spending, with consumers willing to invest in live sports events and supporting their favorite teams. This trend is further underscored by the emergence of new basketball leagues and tournaments in Cambodia, providing more opportunities for fans to engage with the sport.

Trends in the market: In Cambodia, the Basketball Ticket Sales Market is experiencing a surge in demand as the popularity of basketball grows among young adults. This trend is seen in other Southeast Asian countries as well, where the rise of social media and streaming platforms has made the sport more accessible. With this trajectory, industry stakeholders should focus on leveraging digital marketing and online ticket sales to reach a wider audience. Furthermore, partnerships with streaming services could enable live viewing options for fans unable to attend games, potentially leading to increased revenue opportunities.

Local special circumstances: In Cambodia, the Basketball Ticket Sales Market is affected by the countrys geographical accessibility and infrastructure limitations. The lack of proper transportation and internet connectivity in certain regions hinders the growth of online ticket sales, making physical ticket purchases still prevalent. Moreover, the cultural preference for live sports events and local tournaments also contributes to the demand for tickets. Additionally, the lack of regulations on foreign investments in the Sports market keeps the industry highly local, limiting the scope for international ticket sales.

Underlying macroeconomic factors: The growth of the Basketball Ticket Sales Market within the Sports Market in Cambodia is affected by various macroeconomic factors that influence the overall market. These include global economic trends and national economic health, such as GDP growth and income levels, as well as fiscal policies and other financial indicators that impact consumer spending. Additionally, factors such as the popularity of basketball in the country and the availability of infrastructure for hosting events also play a role in the performance of the market. Furthermore, advancements in technology have contributed to the growth of the market, as it has enabled easier access to ticket sales through online platforms. This, coupled with the increasing interest in sports and events among the younger population, has resulted in a steady rise in demand for basketball tickets in Cambodia.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.