Baseball - Cambodia | Statista Market Forecast

Revenue in the Baseball market is projected to reach US$1.65m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.81%, resulting in a projected market volume of US$1.71m by 2029.
In global comparison, most revenue will be generated United States (US$9.96bn in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$6.34 in 2024.
In the Baseball market, the number of users is expected to amount to 260.3k users by 2029.
User penetration in the Baseball market will be at 1.5% in 2024.

Definition:

The Baseball market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of baseball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to baseball events worldwide, as well as the sale of tickets for live baseball games and various baseball-related merchandise.

Structure:

Baseball Media: This segment includes revenues from television and online streaming rights for baseball games, providing fans with access to live coverage and analysis.
Baseball Ticket Sales: This segment comprises revenues from the sale of tickets for baseball games held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Baseball Merchandising: This segment encompasses revenues from the sale of various baseball-related products and merchandise, such as team jerseys, baseball caps, apparel, equipment, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Baseball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Baseball Market include broadcasting networks, baseball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Baseball market in Cambodia has seen marginal growth in recent years, influenced by factors such as the availability of live streaming services for Baseball Media, a rise in local production of Baseball Merchandise, and the gradual distribution of advanced ticketing systems for Baseball Ticket Sales. However, this growth is limited by the overall lower level of interest in Baseball as compared to other sports, resulting in a slower increase in demand and sales.

Customer preferences: In Cambodia, a growing interest in Western sports and leisure activities, including baseball, has led to an increase in demand for equipment and apparel from international brands. At the same time, there has been a rise in the popularity of local Khmer brands that cater to traditional sports and cultural preferences. This convergence of global and traditional influences is reflected in the marketplace, as consumers look for products that both align with their cultural values and offer a modern twist. Additionally, the introduction of sports-focused technology, such as virtual coaching and analytics tools, has revolutionized training and performance methods in the baseball market within the Sports market. This trend is driven by a desire for improved performance and a more data-driven approach to training, reflecting a shift towards a more data-informed and tech-savvy consumer base.

Trends in the market: In Cambodia, the Baseball Market within the Sports Market is experiencing a shift towards incorporating technology into training and competition. This trend is reflected in the rise of digital coaching tools, data analysis platforms, and virtual reality training programs. Furthermore, there is an increase in partnerships between sports organizations and technology companies, highlighting the importance of innovation in this market. These trends have significant implications for industry stakeholders, as they provide opportunities for growth and competitive advantage. However, it also poses challenges for traditional training methods and the role of coaches and scouts. As the trend towards technology continues to evolve, it will be crucial for stakeholders to adapt and embrace these advancements to remain competitive in the Baseball Market within the Sports Market industry.

Local special circumstances: In Cambodia, the Baseball Market is still in its nascent stage, with limited infrastructure and funding for the sport. However, with the passion for physical activities ingrained in the culture, the market has immense potential for growth. Geographically, the country offers suitable weather conditions for outdoor sports and has a large youth population eager to participate in sporting activities. However, the lack of proper training facilities and government support hinder the development of a strong baseball market. Despite these challenges, the countrys love for sports and its growing economy make it a promising market for the growth of baseball.

Underlying macroeconomic factors: The Baseball Market within the Sports Market in Cambodia is influenced by various macroeconomic factors, including global economic trends, national economic health, fiscal policies, and other relevant financial indicators. As the countrys economy continues to develop and thrive, the purchasing power of citizens has also increased, leading to higher demand for sports and entertainment options such as baseball. Additionally, favorable government policies and investment in infrastructure have enabled Cambodia to establish a strong Sports market, attracting both local and international players. The rise in disposable income and leisure spending has further fueled growth in the baseball market, as Cambodians are increasingly engaging in leisure activities and are willing to spend on sports events and merchandise. Overall, with a growing economy and government support, the Baseball Market in Cambodia is expected to continue its upward trend in the coming years.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.