American Football - Switzerland | Statista Market Forecast

Revenue in the American Football market is projected to reach US$3.06m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.37%, resulting in a projected market volume of US$3.44m by 2029.
In global comparison, most revenue will be generated United States (US$25.84bn in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to US$7.99 in 2024.
In the American Football market, the number of users is expected to amount to 381.3k users by 2029.
User penetration in the American Football market will be at 4.3% in 2024.

Definition:

The Football market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of American football. It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to football matches worldwide. Additionally, it includes the sale of tickets for live football events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to football, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Football Media: Encompasses revenues from television and online streaming rights for football matches.
Football Ticket Sales: Comprises revenues from tickets sold for football matches held in stadiums, online ticketing platforms, and season ticket packages.
Football Merchandising: Includes revenues from the sale of official team merchandise, player merchandise, and general football-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket purchasers, merchandise sales volumes, and licensing fees. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Football market include broadcasting networks, sports teams, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The American Football market in Switzerland is currently experiencing slow growth, influenced by factors such as limited media coverage, low merchandise demand, and lower ticket sales compared to other sports. The niche nature of the sport, along with competition from more established sports, also impacts its growth rate. However, efforts to raise awareness and attract a larger fan base through promotions, events, and collaborations may drive future growth.

Customer preferences: In recent years, there has been a noticeable increase in the popularity of fantasy football leagues among Swiss American Football fans. This trend speaks to the growing demand for interactive and immersive experiences within the Sports market, as well as the desire for fans to connect with their favorite teams and players on a deeper level. Additionally, the rise of social media platforms has allowed for a more direct and personalized engagement between players and their fan base, contributing to the overall growth and evolution of the American Football Market in Switzerland.

Trends in the market: In Switzerland, there is a growing trend of incorporating technology into American Football, with the use of smart helmets to track player performance and prevent head injuries. This trend is significant for industry stakeholders as it aims to enhance player safety and improve the overall game experience. Furthermore, the use of wearable technology, such as fitness trackers, is becoming popular among players and fans alike, providing real-time data on physical activity and enhancing fan engagement. With the potential to improve player performance and reduce injury rates, this trend is expected to shape the future of American Football in Switzerland and drive growth in the Sports Market.

Local special circumstances: In Switzerland, American Football has gained popularity due to its unique positioning as an alternative to the more traditional sports of skiing and soccer. The countrys geographic location, surrounded by mountains, has limited the popularity of outdoor sports, making American Football an attractive indoor option. Additionally, the countrys renowned punctuality and precision have translated into a highly disciplined and strategic approach to the game. In the United States, the market is influenced by the countrys deep-rooted love for sports, resulting in a well-established and highly competitive professional football league. This has contributed to the popularity of American Football in Switzerland, as the market is able to draw from the expertise and experience of the American market.

Underlying macroeconomic factors: The American Football Market within the Sports Market is greatly influenced by macroeconomic factors as well. The performance of this market is impacted by global economic trends, as well as the national economic health of the country. Fiscal policies, such as taxes and subsidies, also play a significant role in the market performance. Additionally, other relevant financial indicators like consumer spending and employment rates can affect the demand for American football and the success of related businesses. Moreover, the overall stability and growth of the economy can impact the purchasing power of consumers and their willingness to spend on sports-related activities. Government investments in infrastructure and facilities for American football can also contribute to the growth of the market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

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