The American Football media market in Switzerland has seen a decline in growth due to various factors such as limited popularity of the sport, lack of investment in digital technologies, and competition from other popular sports. However, with the increasing adoption of online streaming and growing interest in American Football, this market is expected to see a gradual rise in the coming years.
Customer preferences: In Switzerland, American football has steadily gained popularity in recent years, resulting in a growing demand for related media content. This has led to the emergence of live streaming platforms and pay-per-view services, catering to the preferences of younger generations for convenient and on-demand access to sports content. Additionally, the rise of social media and influencer marketing has allowed fans to engage with their favorite teams and players, leading to a more interactive and personalized viewing experience. These trends highlight a shift towards a more digital and personalized approach to consuming American football media in Switzerland.
Trends in the market:
In Switzerland, the American Football market is experiencing a shift towards digital media consumption, with more fans opting to watch games and access content online. This trend is driven by the increasing availability and convenience of streaming services, as well as the rise of social media platforms as key sources of news and information in the sports industry. This shift has significant implications for media companies, advertisers, and leagues, as they must adapt their strategies to engage fans in the digital realm. Additionally, this trend is expected to continue as technology advances and digital platforms become more integrated into the fan experience, presenting new opportunities and challenges for stakeholders.
Local special circumstances: In Switzerland, the American Football Media Market is influenced by the countrys strong emphasis on traditional sports, such as skiing and ice hockey. This has resulted in a smaller market for American football, with limited media coverage and a smaller fan base. However, the countrys high disposable income and interest in high-quality entertainment make it an attractive market for niche American football media companies looking to enter the European market. In contrast, in the United States, the American Football Media Market is one of the largest and most developed in the world, accounting for a significant portion of the overall sports media market. This is largely due to the countrys cultural focus on American football, as well as the regulatory environment that allows for lucrative media deals and partnerships between teams and broadcasters. Overall, the contrasting market dynamics between Switzerland and the United States demonstrate the significant influence of local factors on the American football media market within the larger Sports market.
Underlying macroeconomic factors: Macro-economic factors such as technological advancements, government policies promoting sports and entertainment, and the overall health of the economy play a crucial role in the growth of the American Football Media Market. Countries with advanced digital infrastructure and a strong consumer base for sports are likely to witness higher market growth compared to regions with limited digital resources and lower interest in sports as entertainment. Additionally, the rise of emerging economies and growth in disposable income levels have increased the demand for sports entertainment, including American football, leading to higher investments in media rights and broadcasting for this market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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