The American Football Merchandise market in Switzerland is seeing a minimal growth rate, influenced by factors such as the growing popularity of digital technologies, increased awareness of American football, and the convenience of online shopping for sports gear.
Customer preferences: With the rise of eco-consciousness and sustainability, consumers are gravitating towards ethically-sourced and environmentally friendly football merchandise. This trend is particularly prevalent in Switzerland, where the population has a strong focus on sustainability and the use of eco-friendly materials. In the American football market, there has been an increase in demand for merchandise made from recycled or organic materials, as well as products that support fair labor practices. This reflects a growing consumer preference for products that align with their values and contribute to a greener future.
Trends in the market: In Switzerland, the American Football Merchandise Market within the Sports Market is seeing an increasing demand for sustainable and customizable products. This trend is significant as consumers are becoming more conscious of their environmental impact and seeking personalized items. Industry stakeholders are adapting by offering eco-friendly options and expanding their customization capabilities. In the US, there is a rise in athleisure wear, leading to collaborations between American football teams and fashion brands. Overall, the trend towards sustainability and personalization in the American Football Merchandise Market has the potential to drive innovation and cater to evolving consumer preferences.
Local special circumstances:
In Switzerland, the American Football Merchandise Market stands out for its high demand for high-quality, authentic merchandise from top American football teams. The passion for the sport is fueled by the countrys strong expat community from North America and the increasing popularity of American football among Swiss youth. Additionally, strict regulations on the import of counterfeit products and a strong respect for intellectual property rights drive the market towards official, licensed merchandise. Meanwhile, in the United States, the market is saturated with a wide variety of merchandise, with a strong focus on fan experience and customization. These contrasting factors heavily influence the dynamics of the American Football Merchandise Market in both countries.
Underlying macroeconomic factors: The American Football Merchandise Market is heavily influenced by macroeconomic trends, including the overall economic growth and consumer spending in Switzerland and the United States. The strength of the Swiss Franc and US dollar, as well as fiscal policies and trade agreements, all have a significant impact on the markets performance. In addition, the popularity and interest in American football in these countries also play a role in the merchandise markets growth. Furthermore, the overall health of the two economies, including consumer confidence and disposable income, can influence consumer expenditures on American football merchandise. These factors highlight the importance of considering macroeconomic indicators when analyzing the American Football Market within the Sports Market.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
