The Swiss basketball media market is experiencing minimal growth, influenced by factors such as moderate interest from consumers and the limited reach of online sports coverage. Despite this, the market holds potential for growth through collaboration with global media outlets and an increase in the popularity of basketball in Switzerland.
Customer preferences: With the rise of social media and influencer marketing, traditional basketball media outlets are facing competition from online basketball content creators. Brands and teams are tapping into this trend by partnering with popular influencers to reach a younger audience. This shift highlights the changing demographics of basketball fans, with a growing focus on digital engagement and entertainment. Additionally, the popularity of fantasy basketball and online betting has created a new market for sports media companies to capitalize on the growing interest in data-driven insights and predictions.
Trends in the market: In Switzerland, the Basketball Media Market is seeing a surge in online streaming services, with more viewers turning to digital platforms to watch live games and highlights. This trend has been fueled by the increasing availability of high-speed internet and the growing popularity of mobile devices. Additionally, there is a rising demand for interactive and personalized viewing experiences, as well as user-generated content. This indicates a shift towards a more digitalized and connected basketball market, presenting opportunities for industry stakeholders to innovate and adapt to evolving consumer preferences.
Local special circumstances: In Switzerland, the Basketball Media Market has seen significant growth due to the countrys strong emphasis on sports and physical fitness. With a thriving sports culture and a high demand for entertainment, the market has flourished. Additionally, the countrys diverse landscape has allowed for unique opportunities, such as hosting various international tournaments, further bolstering the market. Switzerlands stringent regulatory environment, with laws promoting fair competition and transparency, has also played a significant role in the growth of the Basketball Media Market.
Underlying macroeconomic factors: The Basketball Media Market of the Basketball Market within the Sports Market is greatly affected by the overall macroeconomic conditions in Switzerland. The countrys stable political climate, strong investment in digital technologies, and high GDP per capita are driving the growth of the market. Moreover, the increasing popularity and accessibility of online streaming platforms have attracted a larger audience, boosting the demand for basketball media. Furthermore, the strong presence of luxury brands in Switzerland, along with the high disposable income of its citizens, has created a lucrative market for premium basketball media products.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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